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Jay-Z rakes it in as Armand de Brignac champagne deal valued at $630 million

Jay Z's and his champagne Armand de Brignac
Jay-Z recently struck up a deal with Moët Hennessy (Picture: Getty)

Jay-Z seems to have struck gold with his recent deal on his champagne Armand de Brignac, with it being valued at $630 million (£451 million).

Last month, the rapper made a deal with Moët Hennessy, the wine and spirits division of luxury goods giant LVMH, with the company buying a 50% stake.

According to Forbes, the deal valued the brand, Armand de Brignac [Ace of Spades], at about $630 million, with it landing him a cash payment of about $300 million (£214 million).

The details have not been made public, but Jay-Z previously said he was ‘proud’ to welcome Moët Hennessy on board.

Convinced the partnership will boost the ‘commercial power’ of his own champagne label, produced in France, the 51-year-old said in a statement: ‘I’m proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles.

‘It is a partnership that has felt familiar the entire time.

Jay-Z And GQ Dinner
Jay-Z launched the brand in 2014 (Picture: Getty Images)

‘We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further.’

LVMH Moët Hennessy will take over the global distribution of Jay-Z’s brand that doesn’t exactly come cheap, with bottles of champagne boasting a price tag of between $350 and $65,000 (around £250 and £46k).

The rapper is just one of the many celebrities who have launched their own alcohol brands since finding fame.

Ryan Reynolds has his own gin line, Brad Pitt has his own wine and more recently, Kendall Jenner dropped her very own tequila. has contacted reps for Jay-Z for comment.

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