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One Direction’s Louis Tomlinson reveals plans to start own music management company for new artists

Mandatory Credit: Photo by John Salangsang/REX (10492962ef) Louis Tomlinson KIIS-FM iHeartRadio Jingle Ball, Show, The Forum, Los Angeles, USA - 06 Dec 2019
Louis Tomlinson is planning to start a management company of his own (Picture: John Salangsang/REX)

Louis Tomlinson has revealed that he is planning to start a music management company to nurture new artists. 

The singer, 29, who found worldwide fame with One Direction, is planning to use his experience of being in one of the biggest bands in the world to help others get a foot in the door. 

He told fans on Twitter: ‘I always dreamed of having my own label, having an imprint never really worked for me because I still had to have someone else’s blessing to sign people. 

‘People I believed in massively but unfortunately didn’t fit the traditional pop role hence never doing the deals….

‘So I’ve decided to put it out there in the world today. I’m going to start my own music management company to help develop new artists. Watch this space.’

Louis had previously launched his own imprint of Simon Cowell’s Syco Music in 2015, called Triple Strings, but admitted it was hard to sign the people he wanted to nurture. 

Louis clarified that the project is still in its infancy, but by putting it out into the universe he was helping to manifest it. 

He added: ‘I just wanted to take the first step of actualising the idea but at this stage that’s all this is. An idea! P.s. a management company not a label.’

One fan tweeted: ‘I’m not saying this is what Louis is doing but I can see how he’s tweeting this and letting us know in order to hold himself accountable about following through with this idea and 100% executing it.’

Louis responded: ‘Sometimes action is needed first to encourage the motivation and belief.’

He also reassured another fan that developing his own management company would not affect his touring and music plans for his own career, just be an additional string to his bow. 

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