Entertainment
Rihanna looks typically stylish for dinner outing after trademarking new haircare line Fenty Hair
Rihanna has expanded her fashion and beauty empire by trademarking her own line of hair care products under the name Fenty Hair.
And Rihanna was clearly in the celebratory mood as she headed to dinner at the upscale Italian eatery Giorgio Baldi in Santa Monica on Thursday evening.
The 33-year-old looked typically stylish in a pair of olive green jogging bottoms which she teamed with sky-high white heels.
The singer wrapped up in a brown fur-lined jacket which she effortlessly slung low on one shoulder.
Proving to be every inch the fashionista, Rihanna accessorised with a dainty green handbag and cool khaki shades.
Sticking to Covid rules and regulations, the Diamonds hitmaker wore a protective face covering as she made her way to the restaurant.
Rihanna’s sighting comes after new legal documents filed March 3 show that her company Roraj Trade LLC filed to trademark the name for a range of new hair products.
Shampoo, hair straightening, hair relaxing, hair glitter, bleach and colour are among the list of products the star is hoping to offer with Fenty Hair.
Rihanna has yet to confirm her new venture publicly.
The exciting new news comes weeks after LVMH announced they were shutting down Rihanna’s Fenty clothing brand.
Riri and her team are said to be focusing their efforts on the rest of her multi-million dollar empire, including makeup brand Fenty Beauty.
Her underwear range, Savage X Fenty has reportedly since been valued at $1billion (£720m).
According to Forbes, the valuation has been in part achieved by equity firm L Catterton along with LVMH in order to launch a range of high-end athleisure wear.
The lingerie brand said in a statement that they reported ‘revenue growth of more than 200%’ last year.
LVMH said in a statement: ‘Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.
‘Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of [the] Fenty ecosystem focusing on cosmetics, skincare and lingerie.’
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