Piers Morgan brands Demi Lovato ‘repulsively arrogant bully’ after singer calls out frozen yoghurt shop for ‘harmful diet messaging’

Piers Morgan has lashed out at Demi Lovato and dubbed the singer ‘repulsively arrogant’ after she called out a Los Angeles frozen yoghurt shop’s in-store messaging.

The star hit out at The Bigg Chill over the weekend, asking the shop to ‘do better please’ after she found it triggering to walk past ‘tons of diet foods’.

She wrote on Instagram: ‘Finding it extremely hard to order froyo from [The Bigg Chill] when you have to walk past tons of sugar-free cookies/other diet foods before you get to the counter.

‘Do Better Please.’

Adding the tag ‘#DietCultureVultures’, she added: ‘So, I think I’m gonna have to make that hashtag a thing. I will be calling harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating.’

After the company replied to Demi apologising if she was offended, but denied they were ‘diet vultures’, the singer, who has long been open about her struggles with disordered eating, implored the store to not ‘make excuses’.

She wrote: ‘Not just that. Your service was terrible. So rude. The whole thing was triggering and awful.

‘You can carry things for other people while also carrying for another percentage of your customers who struggle DAILY just to even step foot in your store. You can find a way to provide an environment for all people with different needs. Including eating disorders – one of the deadliest mental illness only second to opioid overdoses.

‘Don’t make excuses, just do better.’

Saying he was feeling ‘triggered’ himself, former Good Morning Britain Piers shared his thoughts on Demi and hasn’t minced his words in the process.

He wrote in his Daily Mail column on Monday: ‘The more this repulsively arrogant woman attacked this lovely little store in her staggeringly unhinged and delusional manner, the more furious I became.

‘How dare she try to destroy The Big Chill simply for doing its job, one that it does very well to widespread popular acclaim?

‘Who the hell does Demi Lovato think she is?’

The star has been incredibly transparent about her conversation with the store, though, and continued to post her messages with the store on social media, suggesting they label their products more specifically.

She went on: ‘When it’s not super clear, the messaging gets confusing and being in LA it’s really hard to distinguish diet culture vs health needs. I think clear messaging would be more beneficial for everyone. You aren’t wrong for catering to many different needs but it’s not about excluding one demographic to cater to others.’

However, Piers continued in his column: ‘She finds that thoughtful, inclusive business model “triggering” and demands they “Do Better Please”.

‘To which my response is that I find idiot celebrities like Demi Lovato “triggering” and require THEM to “Do Better Please”.’

Demi, who previously sought treatment after battling with bulimia when she was 18, recently hit out at diet culture, telling fans she isn’t strict with herself about what she eats, and keeps active in moderation – but is feeling great after instead turning to ‘divine wisdom and cosmic guidance’.

She wrote on Instagram: ‘Accidentally lost weight. I don’t count calories anymore. I don’t over exercise any more.

‘I don’t restrict or purge and I especially I don’t live my life accordingly to the diet culture [sic]…and I’ve actually lost weight.’

‘This is a different experience but I feel full not of food but of divine wisdom and cosmic guidance.’