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Jameela Jamil sticks up for Demi Lovato after frozen yoghurt row: ‘Orthorexia is easy to slip into and a f**king nightmare to crawl out of’

Demi Lovato and Jameela Jamil
Jameela Jamil (right) has stood up for Demi Lovato (left) (Picture: Getty)

Jameela Jamil has stuck up for Demi Lovato after the singer called out a Los Angeles frozen yoghurt shop for stocking ‘guilt-free’ diet offerings. 

Demi, 28, had divided some of her followers after she took to Instagram to criticise The Bigg Chill for displaying diet snacks on the way to the counter, saying that it was ‘triggering’ for her as she had previously battled an eating disorder. 

Some, including Piers Morgan, had hit back at Demi for ‘bullying’ the shop with her post by sharing it to her millions of followers. 

Jameela, 35, defended Demi in her statement, saying that orthorexia – when healthy eating turns into an unhealthy obsession according to BEAT – can be easy to slip into. 

She wrote: ‘Ok, I want to try to avoid making the story bigger than it already is. But if an eating disorder advocate says she sees products that are positioned as guilt free, and it is potentially triggering, that doesn’t mean she’s too stupid to remember that diabetics exist.

‘It just means that we need to change the marketing of products that are for people’s medical needs. That’s all @ddlovato was asking for. It doesn’t make her a monster.

Jameela Jamil sticks up for Demi Lovato in fro-yo debate
Jameela has long been a campaigner against diet culture (Picture: @jameelajamilofficial)
Jameela Jamil sticks up for Demi Lovato in fro-yo debate
She slammed those who ‘deliberately misunderstood’ the point of Demi’s post (Picture: @jameelajamilofficial)

‘It doesn’t mean she disregards people’s illnesses. She’s just one of few celebrities reminding us to look out for mental illness. Guilt free is diet culture terminology.’

The Good Place actor continued: ‘We need to stop using that f**king term. We are so lucky to even have food. 

‘What in the name of s**t and hell is there to feel guilty about. That’s a term of shame. Orthorexia is easy to slip into and is a F**KING nightmare to crawl out of.

Demi Lovato apologises for 'wrong messaging' in Fro-Yo Shop rant

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‘I think it’s good to keep raising awareness on this matter until eating disorder rhetoric is OUT of our normalized mainstream culture.

‘We say words like this all the time. Electing foods for virtue or sin. Cheat, guilty, naughty, bad, unhealthy… etc. all problematic terminology.’

Jameela also hit back at those who ‘deliberately misunderstood’ Demi’s point and piled on her following the backlask. 

Demi reposted Jameela’s message, adding: ‘Thank you queen. Literally so grateful that you get me and that I can call you a close friend. I love you.’ 

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MORE : Demi Lovato hits back at Piers Morgan’s ‘bullying’ claims after calling out local frozen yoghurt shop over diet messaging


MORE : Piers Morgan brands Demi Lovato ‘repulsively arrogant bully’ after singer calls out frozen yoghurt shop for ‘harmful diet messaging’