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Madonna’s daughter Lourdes Leon flashes bum in daring fashion campaign and it’s definitely a look

Lourdes posing in Baragan fashion shoot.
Lourdes – it’s a look (Picture: @lourdesleon)

Her mother may be the Material Girl but Madonna’s daughter Lourdes Leon has put her own spin on the statement, as she got low in a fashion campaign for Barragan this week.

In a series of stunning shots, the 24-year-old flashed her bum as she rocked a thong and an open-backed, purple tassel dress, along a giant tattoo depicting a stairway to heaven taking up prime real estate on her back.

Can we also talk about the absolute state of those towering, black heels that have our ankles buckling under the pressure just from looking at them?

The word ‘slay’ is thrown around a lot these days, but we’re going to drop it here as well.

Sharing the racy shots to her Instagram, the model was also seen lying down on a bed for the shoot – which honestly looked like the spare bedroom of every grandmother’s house ever – as she glared up at the camera in that terribly fashionable way that makes most normal people just look like they’ve caught a whiff of something unsavoury.

Lourdes let the images do the talking as she disabled commenting on the post (probably a good idea), adding the simple captions: ‘Rudee’ and ‘U see the outfit biitvch…’

Clearly just picking something up from off the floor (Picture: Lourdes Leon/Instagram)
It’s moody and we love it (Picture: Lourdes Leon/Instagram)

Having only made her Instagram debut in January, she’s certainly giving the more established celebrity users a run for their likes with shots like these.

It comes after the star fronted a Marc Jacobs campaign earlier this year, after making her runway debut in 2018.

For the colourful shoot, the dancer was seen in a variety of outfits from the brand including a floral two-piece paired with stripy socks and heels and a fluorescent green tote bag.

With mum Madonna in 2011 (Picture: Jon Kopaloff/FilmMagic)

In another image Lourdes appeared to be topless as she modelled the brand’s necklaces while surrounded by bath sponges in the shape of cuddly toy animals.

Lourdes also modelled a bejewelled bra made of crystallised prongs with an elaborate headpiece and trainers to dress down the dramatic look, while a tattoo of the word ‘Dad’ was visible across Lourdes’ fingers in one of the shots as well as butterflies inked on her chest.

Despite being in her early 20s, Lourdes has already modelled for some major fashion houses, having starred in campaigns for Stella McCartney and been a brand ambassador for Miu Miu, Converse and more.

She also made her catwalk debut in 2018 and signed with the talent agency CAA in 2020 for their fashion division.


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