Technology
Women are turned on by charm & cash while men go on looks, scientists confirm in discovery which surprises no one
SCIENCE confirms what we all knew — women are turned on by charm and cash while men go on looks.
In a discovery which surprises no one, a study found fellas value sexy bodies and attractive faces much more than women do.
Microsoft billionaire Bill Gates recently split with his wife Melinda[/caption]
And it is great news for Microsoft billionaire Bill Gates, 65 — who recently split with his wife — as women like high income, intelligence and emotional connection.
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Dr Stephen Whyte, a behavioural scientist at Queensland University in Australia, said: “Males and females can differ quite significantly in the importance they place on characteristics.
“Both sexes tend to find the same things sexy in a potential mate, but it changes at different life stages.”
The study, published in the journal Plos One, surveyed 7,325 dating site users aged 18 to 65.
It found blokes in their 20s value looks, age and physical build four times more than young women do.
Even in their 60s, looks continue to matter more than twice as much to men.
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But fellas’ priorities do change as they get older, and they start to appreciate openness and trust almost as much as women in their 60s.
For young ladies, personality is three times more important than it is to men.
Participants were asked to rate the importance of nine traits of mates including age, attractiveness, physical build, intelligence, income, education, trust, openness and emotional connection.