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Joyful Mali Evans, 4, shines as one of five youngsters with disabilities modelling for Primark

JOYFUL Mali Evans is on the crest of a wave as one of five youngsters with disabilities modelling for Primark.

Mali, four, from South Wales, who has Down’s Syndrome, is joined by Manchester’s Shem Joseph, 16, who has albinism, and three others, all from agency Zebedee Management.

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Mali Evans is on the crest of a wave as one of five youngsters with disabilities modelling for Primark[/caption]

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Shem Joseph, 16, who has albinism, is also featured in the adverts[/caption]

The youngsters, aged between four and 23, star in the store’s front windows and on its website.

They are helping to promote the chain’s new spring and summer campaign, through Zebedee Management, which specialises in working with clients with disabilities and alternative appearances.

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Mali poses in front of her advert[/caption]


Four-year-old Mali, from South Wales, can be seen playing in the sand wearing dungaree shorts in her photo for the store’s summer campaign.

Mali, who is at mainstream school and has two brothers, joined Zebedee when she was two-and-a-half and this is her biggest campaign so far.

Mum Jessica Evans said: “We keep seeing Mali’s photo in all the Primark shop windows and it’s just amazing, I have to pinch myself.

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Mali, who is at mainstream school and has two brothers, joined Zebedee when she was two-and-a-half and this is her biggest campaign so far[/caption]