Technology
Who is Samsung’s new virtual assistant Samantha and why is she trending?
SAMSUNG’S most important sources of income are its smartphones and computer chips.
The internet is running wild for an “attractive” virtual AI assistant for Samsung products that was created by a marketing company.
Who is Samsung’s new virtual assistant Samantha?
“Samantha” is an AI virtual assistant that is not an official Samsung product.
A design firm named Lightfarm created Samantha with a marketing company owned by Samsung, but the final product was not picked up or incorporated into a Samsung campaign.
“She’s a bright-eyed, perky lady who likes jamming to tunes on her Samsung phone, browsing apps, and texting friends,” writes Polygon.
Samantha was created by Lightfarm[/caption]
In the leaked images, she’s pictured holding what appears to be a Samsung smartphone, and has “Samsung Galaxy” emblazoned on her grey polo shirt.
She designed similar to that of a Pixar character, a different approach from Apple’s faceless Siri or Google’s Google Assistant.
Samsung has it’s own virtual assistant Bixby that represents a major reboot for S Voice, Samsung’s voice assistant app introduced in 2012 with the Galaxy S III.
She will not feature in any Samsung product[/caption]
The images of Samantha were stored on the Lightfarm site until the company deleted the post.
So far, there’s been no official announcement from Samsung about a new virtual assistant.
Why is she trending?
Samantha is trending on TikTok and Reddit for her glamorous virtual good looks, prompting a less-than-wholesome reaction from the internet.
Sam has now become the ‘love interest’ of some randy Samsung fans.
A lot of not-safe-for-work content of Samantha is making the viral rounds, the majority from the rule34 Reddit thread.
In a now-deleted post, Lightfarm discussed working with the Cheil Agency – a marketing company owned by Samsung – on the project.
Images of Samantha were taken down on the Lightfarm site[/caption]
Lightfarm wrote: “Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing.
“Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!”
It’s not immediately clear whether the images all over the internet were part of a concept project or represented a final design settled on by Samsung.
What did Twitter say about Samantha the virtual Samsung assistant?
Social media went rampant with comments about Samantha.
One shocked observer tweeted: “Samsung made a virtual assistant avatar and within 5 picoseconds I’ve seen porn of her. Some people are down bad galactically lmao.”
Another said: “SAMSUNG GIRL IS HOTT.”
“Samantha Samsung is not my type. I’m never gonna fall in love with her,” one chimed in.
Bruh, there is no reason they had to make Samantha Samsung so bad I’m thinking of buying a Samsung, at this point I think I do need to go to horny jail
pic.twitter.com/M1BhegyooY
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ThaNerdyGuy
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“Bruh, there is no reason they had to make Samantha Samsung so bad I’m thinking of buying a Samsung, at this point I think I do need to go to horny jail,” another said.
“samantha samsung do be fine,” one penned.
“just found out Samsung samantha is not real I’m gonna need a minute,” a user complained.
