GB News ‘working hard to get audio right’ after complaints of ‘awful quality’

GB News has said it’s been working hard to fix its ongoing sound issues following complaints from viewers.

The new channel launched on Sunday with technical difficulties plaguing Andrew Neil’s show just minutes into its debut, with the journalist forced to salvage a chaotic interview that viewers were struggling to hear.

‘Our team has been working hard to get our audio right,’ the channel’s official account on Twitter said on Wednesday.

‘We’ve made a number of improvements to the sound overnight – let us know if it’s made a difference in your home. We’re small, new and building as we go.’

Viewers had flooded social media with complaints about the sound quality from the channel.

‘Listening to the sound on GB news I can only presume from the acoustics that they are filming from a gents toilet,’ wrote one.

‘I was really looking forward to GB News coming on air,’ another added. ‘Really awful sound quality and synchronisation. I know it’s new but it needs sorting out very quickly to keep audiences.’

However, it does seem that the quality has progressed.

‘Improved, but still a huge difference between the sound levels in studio and outside broadcasts,’ noted one viewer.

GB News is off to a shaky start as several brands have pulled advertising from the channel, which is promising to take on the so-called cancel culture.

Ikea, cider firm Kopparberg and Octopus Energy have withdrawn their adverts on the network following its launch, with Swedish furniture giant Ikea said it had ‘not knowingly’ advertised on GB News.

GB News, positioned as a rival to the news and current affairs offerings of the likes of BBC and Sky, is fronted by veteran broadcaster Neil.

He said the channel would not be ‘another echo chamber for the metropolitan mindset that already dominates so much of the media’.

However, GB News has faced accusations it will be broadcasting US-style partisan news shows in the UK and campaign group Stop Funding Hate challenged advertisers on social media.

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