Guy Ritchie’s pub on fire in central London as 70 firefighters tackle huge blaze

A fire broke out at Guy Ritchie’s central London pub on Wednesday.

Around 70 firefighters attended the scene after a huge blaze broke out at Lore of the Land in Fitzrovia shortly after midday. Plumes of smoke were scene billowing from the building.

London Fire Bridgade has confirmed that no one was injured and the pub has been temporarily closed, although it is not known why.

Station Commander Jason Fisby said: ‘The fire is within the extraction system from the first floor to the roof vent. There are no reports of any injuries.

‘Access to the seat of the fire is challenging and very labour intensive. The number of fire engines at the scene is a reflection of the need for a high turn over of firefighters wearing breathing apparatus.’

He added: ‘Firefighters are carrying out salvage work and trying to prevent water damage on the floors below.’

LFB also tweeted: ‘The fire is in the extraction system and access to the fire is challenging. We now have 10 fire engines & around 70 firefighters attending.’

Ritchie, 52, opened the pub last year and serves beer from his Gritchie Brewing Company.

The Lock, Stock and Two Smoking Barrels director bought the Mitchells and Butlers pub in 2018 after previously owning a Mayfair pub during his marriage to Madonna.

Together, the former couple purchased the Punch Bowl in 2008 for a reported £2.8million and it was frequented by the likes of David Beckham and Leonardo DiCaprio. However, it was sold in 2013.

Ritchie’s brewing company produces a 4% ale called the English Lore. On its website, the company explains: ‘Our four fermenters are named after the four Archangels Michael, Gabriel, Raphael and Uriel, allowing us to combine the history of both traditions, English and Biblical, in our beer.’

In November, the filmmaker hosted the wrap party for his movie Wrath of Man at his Lore of the Land pub.

Alongside footage of their evening, Ritchie wrote in an Instagram post: ‘Last year I spent a great Thanksgiving with some of the Wrath Of Man cast @loreofthelandpub. This year looks a little bit quieter. Wishing my American friends a happy Thanksgiving, no matter how and where they’re celebrating.’

Metro.co.uk has contacted Guy Ritchie’s reps for comment.

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