Entertainment
Sir Ringo Starr drops legal complaint against the Ring O sex toy
Sir Ringo Starr has dropped a lawsuit against sex toy manufacturer Ring O.
The Beatles legend, 80, was originally concerned his reputation would be damaged if Ring O was trademarked in the United States.
The drummer, real name Richard Starkey, believed people may confuse the name of the business with his moniker.
However, the musician has now withdrawn his complaint after he reached an agreement with the company’s bosses.
Sir Ringo has trademarked his own name, and his lawyers initially complained the sex toy brand was ‘identical in appearance, sound, connotation and pronunciation’.
Documents filed in 2019 stated: ‘Consumers will likely believe that Opposer’s [Starr’s] newest venture is sex toys – and this is an association that Opposer does not want.’
They added that Sir Ringo wanted ‘nothing to do with the goods’, adding that the perceived connection could damage his ‘name, likeness, and brand’.
In the settlement, Pacific Holdings and Momentum Management have said they will ‘avoid any activity likely to lead to confusion’ in connection with the toys and the celebrity.
It has been agreed the company can only use the name Ring O for their adult sex toys and desensitising sprays, and that they must leave a space between the ‘Ring’ and ‘O’ in any branding.
They also pledged not to make any innuendo in association with Sir Ringo in a bid to bolster their marketing.
Ring O’s are a part of the Screaming O range of sex aids, with the makers describing themselves as ‘the award-winning adult product designer behind some of the most popular sex toys on the market’.
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