ITV apologises to enraged football fans following technical mishap during Euro 2020 semi-final: ‘This is unforgivable’

England football fans climb the statue of Eros in Piccadilly Circus (Picture: PA)

ITV has apologised to fuming football fans due to Apple TV crashing during last night’s Euro 2020 England and Denmark game.

Last night England booked their place in the final against Italy after beating Denmark 2-1 at Wembley in extra time.

This is the first time that the Three Lions have reached the final of a major international competition since their World Cup triumph in 1966.

Sadly another layer of stress was added to last night’s tense game for some viewers, as those who were watching on Apple TV faced frustrating technical issues.

Football fans complained that the stream constantly crashed and they were bombarded with a bevvy of ads.

Taking to Twitter, ITV shared a statement: ‘Unfortunately we’re experiencing issues with Apple TV – please bear with us while we fix this. Apologies for any inconvenience.’

England players celebrate after Denmark scored own goal during semi-final (Picture: EPA)

Fans had already taken to Twitter to share their disappointment, and the apology didn’t seem to do much to put out the fire.

Many viewers were left raging at the poor quality of the streaming service, and they also shared their thoughts on ITV’s apology.

‘What a complete shambles, ITV should not be allowed the rights to these major comps when their tech is clearly not up to the job,’ one person wrote.

‘This is unforgivable. And forcing us to watch ads before reconnecting, only to drop out again in seconds? Criminal,’ said another.

@Rufusr you need to do something about the appalling quality of the ITV Hub. Constant crashing whilst using the app on Apple TV last night during the Eng vs Den game. The bitrate/resolution is dire for 2021. To broadcast a sporting event such as the Euros you need to do better.

— Liam (@Liam15515103) July 8, 2021

Enjoyed the game, but oof, ITV Hub was bad. The version built into my TV doesn’t do live broadcasts. The Apple TV app crashed every 5 mins, with new ads every time it reloaded. Finally used my laptop via HDMI and even then was so low res, it looked like a game of sensible socccer

— Tom Vian (@SFBTom) July 7, 2021

@ITV Nice one on the Apple TV app coverage of the #Euros2021 My favourite part was the app auto closing and showing only advertisements on a restart. Great job 👍🏼

— Flash -/- (@barryaallen) July 7, 2021

@itvhub your app for the Apple TV is shocking. Constantly cuts out and close down, crashes constantly. It’s unwatchable and horrendous. Sort it out ITV

— Mark Bond (@markbond252) July 7, 2021

@ITV you have a apple tv app that does not work. Please update it. Plays adverts then crashes.

— David D (@Davidd02558199) July 7, 2021

ITV hub via Apple TV has been a disaster – multiple crashes @ITVSport #itvcurse

— Prof. Joy Conway (@southcoastjoy) July 7, 2021

@ITV any chance of trying to fix your app on Apple TV !!!! Millions being let down by you again

— Nick Coles (@c0lesy1991) July 7, 2021

Another added: ‘You shouldn’t be given the rights to broadcast important events. The least you could do is disable the adverts when your system crashes.’

Despite the anger ITV users were dealing with at home, England supporters flooded the streets, throwing beer in the air and chanting ‘it’s coming home’ in celebration of the victory.

More: ITV

The England team is now set to take on Italy in the Euros on Sunday in the first tournament final they’ve reached in 55 years.

Hundreds of fans blocked off traffic in Trafalgar Square after the final whistle, setting off red flares in celebration.

They also sang ‘Sweet Caroline’ and, in a tribute to England’s manager, chanted ‘Southgate you’re the one’ and ‘Don’t take me home’ as they partied the night away. has reached out to ITV for further comment.

Got a story?

If you’ve got a celebrity story, video or pictures get in touch with the entertainment team by emailing us, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.

MORE : Euro 2020: Good Morning Britain’s Alastair Campbell says England shouldn’t have been given penalty

MORE : When is the Euro 2020 final and how to watch England vs Italy?