McLaren Racing has started a new venture in the gaming industry. They have launched McLaren Shadow Studio which will be at MTC in Woking. The studio will serve as an active base for their Esports team.
It will also provide an opportunity for the ambassadors to train, race, and produce content. The Woking-based outfit first dived into Esports in 2017. The Studio showcases the team’s commitment to the gaming industry.
Read more https://t.co/L38v51wDzA
— McLaren Shadow (@McLarenShadow) July 22, 2021
We are delighted to launch McLaren Shadow Studio: Lindsey Eckhouse
“We are delighted to launch McLaren Shadow Studio and build on the fantastic work the team has pioneered in the Esports space.
The McLaren Shadow Esports team was launched in 2017 when we saw an opportunity in the space between virtual and real racing, to increase accessibility through giving people access to an incredible racing experience,” said Lindsey Eckhouse, director, Licensing, e-commerce and Esports, McLaren Racing.
Formula One F1 – British Grand Prix – Silverstone Circuit, Silverstone, Britain – July 18, 2021, McLaren’s Lando Norris during the race REUTERS/Peter Cziborra
“We pride ourselves on bridging this connection and helping us evolve into the next chapter by broadening our reach beyond Esports into gaming.
McLaren Shadow Studio underpins McLaren’s ongoing commitment, with the support of our fantastic partner network driving our performance and progress.” Read the statement.
We are bringing upgrades at Hungary Grand Prix: Andreas Seidl
Formula One F1 – British Grand Prix – Silverstone Circuit, Silverstone, Britain – July 18, 2021, McLaren’s Daniel Ricciardo and Ferrari’s Carlos Sainz Jr. during the race REUTERS/Peter Cziborra
“We are bringing some upgrades to Hungary for our car in order to make sure we keep this battle up,” said Seidl.
Can the upgrades on the Woking-based team boost their hold on P3 in the championship? Let us know.
The post McLaren Unveil Brand New F1 Esports Facility at Their Headquarters appeared first on EssentiallySports.