“Super Important to Me”: Naomi Osaka and Levi’s Pay Homage to Her Japanese Heritage

From the Roland Garros drama to the upset in the Olympics, Naomi Osaka has been all over the news this year. The four-time Grand Slam champion, now exploring things off the court, has just announced her collaboration with Levi’s that pays homage to her Japanese heritage.

NEW YORK, NEW YORK – SEPTEMBER 12: Naomi Osaka of Japan returns the ball in the second set during her Women’s Singles final match against Victoria Azarenka of Belarus on Day Thirteen of the 2020 US Open at the USTA Billie Jean King National Tennis Center on September 12, 2020, in the Queens borough of New York City. (Photo by Al Bello/Getty Images)

Even though she holds dual citizenship with the USA and Japan, her mind has always been connected to Japan. The tennis champion has previously collaborated with Nike and Adeam and starred in Louis Vuitton and TAG Heuer Ads.

Now, as she wants to promote her Japanese culture, Osaka feels this platform can help people get inspired by her story and also promote her heritage.

The reigning Australian Open champion, Osaka, starred in the campaign for the collaboration. She shared her story about how the Osaka sisters used to spend “hours and hours on end” sketching designs. 

Naomi Osaka promoting her heritage

The Japanese player shared the reason behind this collaboration while having a press conference. She said, “I really loved wearing kimonos when I was a kid. So, to be able to do it in denim felt really different and a bit unexpected. The sustainability aspect was super important to me. And I love that every piece in the collection has been recycled or repurposed from old stock.” (h/t People)

The four-time grand slam winner also expressed her desire to open her own brand one day with her sister. The recently released collaboration campaign and video focused on the “journey of becoming”. It featured an inspiring lineup of celebrities, from Jaden Smith to Naomi Osaka herself.

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The upcoming Levi’s x Naomi Osaka collection comprises four unique pieces. This includes a trucker jacket reimagined as a bustier top for $180 and a kimono for $380. Furthermore, lace-up shorts for $150 and crystal fringe shorts for $250) will be available as part of the collection on August 24 in select Levi’s stores and on the brand’s mobile app.

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