Holly Willoughby has announced Wylde Moon’s first products (Picture: Getty Images/Jon Corrigan)
So far, so Goop, although perspective punters may be pleased to hear that Holly has steered away from vagina scents to go for something a little more traditional than Gwyneth Paltrow.
The Wild candle – officially styled as (borrowed from) The Wild – will be available on the next full moon, which is October 20, via the Wylde Moon online boutique.
Its scent is described as ‘a fresh, aromatic blend crafted to energise and invigorate, using high-quality, sustainable, botanical ingredients, with notes of tomato leaf, geranium, sandalwood, mint and rose’.
The scent is available in its 690g three-wick £65 iteration, as well as in a 220g natural wax single wick candle with lid at £40, and a 150ml fragrance diffuser for £45.
The main notes of the fragrance are listed as ‘green/fresh, floral/green and amber/woody’, and the candles are created, crafted and hand-poured in the UK, with porcelain and cardboard packaging.
Holly with the smaller candle (Picture: Wylde Moon)
The presenter poses with Wylde Moon’s first product drop in full (Picture: Wylde Moon)
This Morning presenter Holly, 40, announced the arrival of her new lifestyle platform in September, which includes content such as Wylde Moonboard and Wylde Podcast, the launch episode of which was an interview with Girls star Lena Dunham, as well as products.
In a statement on the site, the Dancing On Ice co-host wrote: ‘I want Wylde Moon to be a place where I can share the things that I love, the lessons that I’ve learnt along the way, the things I see and instantly want to share with others. I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands. It’s a celebration of all kinds of beauty.
Holly has previously branched out into retail and publishing (Picture: Matt Frost/ITV/Rex/Shutterstock)
More: Holly Willoughby
‘Over the coming months, Wylde Moon will also begin offering a line of curated products, designed by myself with a team of experts. The Wylde Moon boutique will allow readers to browse the pieces that I genuinely love and have spent the last year working on.’
The savvy presenter, children’s author and serial entrepreneur could also be looking at a payday of up to £12million for Wylde Moon’s first year as the ‘Founding Wylde Woman’ has an impressive celebrity persona and network to utilise, as well as fans she values and plans to share her journey with.
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