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Amazon Black Friday sale 2021: The best early deals

AMAZON Black Friday deals are highly anticipated year after year.

With the sale set to kick off soon, now is the time to start preparing your wishlist.

Amazon slashed the prices of thousands of products on its website last Black Friday

* We may earn revenue if you click the links below and buy the products but we never let this affect our recommendations. Remember to shop around on Black Friday to make sure you’re getting the best price.

We’ll be providing all key information you need ahead of Amazon’s Black Friday on this page, including what to expect from the sale, key dates and timings, and of course, the best early deals to snap up while stocks last.

Shop Amazon UK’s current sale hereShop Amazon US’s current sale here

Best early Black Friday Amazon deals

Even before Black Friday itself, many retailers start offering fantastic deals – and Amazon is no exception.

Amazon usually has great early-bird savings on its own products, such as the Echo Dot, Fire tablet and Kindle, as well as deals across a range of other branded items.

Current offers available from the online giant you can pick up right now include:

UK deals

Ring Video Doorbell Wired by Amazon + Echo Dot (3rd Gen) – £44 (save £44.99) – buy hereJVC LT-32CF600 Fire TV Edition 32″ Smart HD Ready LED TV – £219 (save £30.99) – buy hereOral-B Pro 3 Electric Toothbrush with Smart Pressure Sensor, 1 Cross Action Toothbrush Head & Travel Case – £39.99 (save £50) – buy hereGarmin vivofit Jr. 3 Fitness Tracker for Kids – £49 (save £30.99) – buy hereYankee Candle in Cherry Blossom – £16.71 (save £8.28) – buy hereAnker Soundcore Liberty Neo Wireless Earphones – £27.99 (save £18) – buy here

US deals

Timex Weekender Chronograph 40mm Watch – $45.99 (save $36.01) – buy hereBundle: Fire HD 10 tablet, 32GB, Black + Bluetooth keyboard + 12-month Microsoft 365 Personal subscription for up to 5 compatible devices – $179.98 (save $89.99) – buy hereNetgear Nighthawk Cable Modem CM1200 – $169.99 (save $30) – buy hereSamsung Galaxy Tab A 8.0-inch Android Tablet 64GB Wi-Fi – $129.99 (save $70) – buy hereOSP Home Furnishings Wicker Papasan Chair With 360-Degree Swivel – $137.77 (save $257.23) – buy here

When is Black Friday 2021?

Black Friday 2021 takes place on November 26.

It follows Thanksgiving in America, which occurs on the fourth Thursday of November.

Globally stores will be slashing prices after the holiday so consumers can bag incredible deals ahead of the festive season.

Offers usually continue over the weekend – now commonly referred to as Cyber weekend – ending at midnight on Cyber Monday.

Is Amazon taking part in Black Friday in 2021?

We’d say it’s safe to assume Amazon will be taking part in Black Friday.

The online retailer has done so for several years, so we’d be very surprised if that changed this year.

Shoppers can look forward to deals across all categories including tech, beauty, fashion and home furnishings.

When does Amazon’s Black Friday 2021 sale start?

Many retailers start their main Black Friday sales a few days early, so make sure you keep an eye on Amazon’s website throughout the week leading up to November 26, if not sooner.

In fact, Amazon launched some of its Black Friday deals at the end of October last year.

Can’t wait until November to grab a bargain? Check out Amazon’s current deals here (UK) and here (US).

When does the Amazon Black Friday 2021 sale end?

Like most retailers, Amazon has continued to offer big Black Friday savings all the way through the following weekend and into Cyber Monday – the digital-only version of Black Friday.

This year, Cyber Monday falls on November 29, so that should be your last chance to score a great deal.

What to expect from Amazon’s Black Friday 2021 sale

Based on past years, we’d expect there to be hefty discounts on Amazon’s own-brand devices such as Kindle e-readers, Echo speaker devices and Fire TV Sticks, as well as on its sister brands like Eufy and Ring.

Previous years has seen the online giant put a large amount of its stock on sale during the annual event.

Shoppers can look forward to mix of discounts on offer across all categories.

Last year Amazon slashed prices on smart home devices, TVs, home appliances, beauty products, headphones, Nintendo Switch game consoles and smartwatches. Fingers crossed for a similar story in 2021.

Shop Amazon UK’s current sale hereShop Amazon US’s current sale here

More Amazing Black Friday Deals

Selfridges Black Friday dealsAmazon Black Friday dealsCurrys Black Friday dealsJohn Lewis Black Friday dealsArgos Black Friday dealsVery Black Friday deals

When is Cyber Monday and will Amazon be taking part?

Cyber Monday falls on November 29 in 2021, and it’s usually the final day for shoppers to make savings.

In the past, Cyber Monday deals were only accessible online and were tech-focused (hence the name), compared to Black Friday deals which were available both online and in-store and focused on big-ticket items.

However, in recent years, we’ve seen a shift in the way the deals come through. We now often see the same offers for both Black Friday and Cyber Monday, with most stores ending their sales on the Monday.

So will Amazon be taking part? Yes, we believe the retailer will be taking part in Cyber Monday again this year.

What to look out for in Amazon’s Black Friday sale 2021

This is a great chance to treat yourself to Amazon products – or to get a head start on your Christmas shopping.

Based on past years, you’ll likely find big savings on everything from the latest electronic items to household goods and clothing.

We’ll bring you the pick of the 2021 sales as soon as we know more, so do keep checking back!

What discount does Amazon give on Black Friday?

Based on past years, you can expect some really significant discounts on Amazon products come Black Friday.

We’re talking as much as £245 off expensive products – or more than 50 per cent!

That makes a huge difference if you’re investing in some long-lasting items: you can get top-quality or the most recent models, without breaking the bank.

What Amazon Black Friday deals were available in the UK last year?

There were literally thousands of deals on offer last year. Here’s a handful of them:

Echo Dot Fourth-Generation, £28.99, save £21 – buy hereNinja Air Fryer Max, £89.99, save £59.01 – buy hereEufy RoboVac 11S Max, £179.99, save £60 – buy herePhilips Lumea Prestige IPL, £299.99, save £25.01 – buy hereGHD Original Styler, £80.99, save £28.01 – buy hereYorkshire Tea Bags 3.25kg, £16.99, save £7 – buy hereNike Women’s Venture running shoes, £36, save £4 – buy here

What were the best Amazon Cyber Monday deals in the UK last year?

Amazon slashed prices across its product range on Cyber Monday in 2020. Some of the amazing bargains included:

Apple Airpods, now £124, save £35 – buy hereCoulax Wake Up Light, now £34.99, save £5 AncestryDNA Kit, now £49, save £40 – buy hereBraun IPL Silk Expert Pro 3 PL3132, Permanent Visible Laser Hair Removal, now £179.99, save £245 – buy hereFire TV Stick 4K, now £29.99, save £20 – buy here

Will Amazon Black Friday deals be better than Prime Day?

Last year we saw very similar discounts over Prime Day and Black Friday. This was possibly due to Prime Day taking place in October, very close to Black Friday.

This year Prime Day took place in July, so it’s possible the discounts will be bigger during Black Friday with differing seasons, new product launches and stock levels all playing a part. It’s hard to say for certain though.

Here are some of these Amazon Prime Day deals we saw in July. They might be an indication of things to come in November:

New Apple iPhone 12 mini, £639, save £110 – buy hereEcho Dot 4th Gen, £24.99, save £24.99 – buy hereShark Upright Vacuum Cleaner, £183.99, save £196 – buy hereNinja Air Fryer, £129.99, save £49 – buy hereApple Airpods Pro, £187.99 (lowest price ever) – buy here

How to search for Amazon Black Friday deals

Well, the first place to start is on our Black Friday pages – we’ll be keeping you up to date with all the best bargins.

You can also check out Amazon’s deals page here (UK), or just visit the retailer’s homepage nearer the time: they will flag up Black Friday savings.

Alternatively, search for the product you want on Amazon as usual, and you’ll be able to see whether it comes with a Black Friday offer.

Make sure you do your homework beforehand so you know what the normal retail price is and how much you’ll be saving.

Will there be exclusive deals for Amazon Prime members?

While we’re not entirely sure what Amazon will do this year, but a couple of years ago it had an exclusive 30-minute early access to all lightning deals in the sale for Prime customers.

Prime membership costs £79 a year or £7.99 a month. New users can get a free 30-day trial.

Does Amazon offer any other discounts?

Students can get Amazon Prime for free for six months. After the trial ends, you can get 50% off full Prime membership making it £3.99 a month.

Sign up to Prime Student here

You must be a UK student aged 18+, with an .ac.uk email address.

Or if you’ve not got one of those, send an email from the address that’s linked to your Amazon account to amazon-studentverification@amazon.co.uk giving proof of enrolment.

We’d also recommend checking around for Amazon voucher codes.

How much will my Amazon delivery cost?

If you’ve got Amazon Prime, your delivery fee will be free.

Amazon typically offers free delivery on orders over £20 if you’re happy for your purchase to arrive three to five business days after you’ve bought it from the company itself.

Otherwise, its fees start from £2.99. You can see the full list of Amazon’s shipping costs here.

For orders from third party sellers on Amazon, prices can vary depending on the seller, so make sure you check out how much a product is, with shipping, before purchasing it.

What products should I look out for in Amazon’s Black Friday and Cyber Monday sale?

In previous years we’ve seen discounts on practically every product group you can think of. Some of the most popular items in Amazon’s sale are:

Electric toothbrushesSmart speakersApple AirpodsEcho ShowVacuum cleanersEcho dotsFire tabletsSmart home appliances


Enjoyed reading about Amazon Black Friday deals? Check out our guide to the Currys PC World Black Friday sale too.

Don’t miss the biggest savings, take a sneak peek at our best Black Friday 2021 deals roundup.

Looking for a new mobile or broadband deal? Then be sure to check out Sky’s Black Friday deals.