Technology
Snapchat launches John Lewis Christmas ad filters – how to find them today
SNAPCHAT has teamed up with John Lewis to launch two new festive filters.
The official Snapchat Lenses are available to use right now – to celebrate today’s reveal of the John Lewis Christmas ad.
John LewisThe advert shows Nathan in the Christmas jumper, helping his family with decorations[/caption]
John LewisSkye crash lands her spaceship on earth – and has no idea how to fix it[/caption]
SnapchatYou can search for John Lewis Xmas filters on Snapchat[/caption]
Each year the ad’s debut marks the beginning of the festive season for millions of Brits.
This year’s ad is called ‘Unexpected Guest’, and “celebrates the magical moments of Christmas experienced for the first time”.
It’s a two-minute short film featuring a young boy called Nathan and a space traveller named Skye.
They quickly become friends, and through their bond Skye is introduced to the magic of Christmas.
To celebrate the ad, Snapchat has created two custom lenses – click here.
The first is a selfie lens that “lets you become a space-traveller like Skye”.
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And the second is an outwards-facing lens.
This will let you play with Skye’s spaceship in your own world – using augmented reality.
Read our John Lewis advert blog for the latest news and updates
Both lenses are available to use for free from today.
“There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favourite festive moments with loved ones,” said John Lewis’ Claire Pointon.
“After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future.
“Through the story of Skye and Nathan, we celebrate friendship and are reminded of the joy of experiencing Christmas for the first time.”
The new John Lewis ad first appeared for My John Lewis members over email at 6.30am.
Next the ad is broadcast across the John Lewis website and social media accounts at 8am.
And for TV viewers, the ad will be shown at 8.15pm on ITV during The Pride of Britain Awards.
John LewisNathan meets her in the forest and they bond over his light-up Xmas jumper[/caption]
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