Sports Direct unveils most expensive Christmas advert ever after forking out £6,000,000 on top sport stars such as Emma Raducanu and Jack Grealish

Sports Direct has set a new record after releasing the most expensive Christmas advert ever, unveiling its star studded clip for 2021.

Emma Raducanu and Jack Grealish are two of the names featured in the new Go All Out campaign which put together for a whopping £6million.

England footballers Jordan Pickford, Mason Mount, Declan Rice and Dominic Calvert-Lewin also star alongside England Women’s Fran Kirby.

There are plenty more athletes involved too, with gold medalist Jessica Ennis-Hill, Katarina Johnson-Thompson, England rugby players Maro Itoje and Anthony Watson, and England Women’s Harriet Millar-Mills also starring.

There’s also a cameo for Big Narstie and golfer Andrew ‘Beef’ Johnston.

The clip sees a plethora of sporting stars take part in a snowball fight, with goalkeeper Jordan hurling a snowball at England teammate Jack, before Chelsea midfielder Mason lies on the floor making snow angels.

Jack is one of the biggest stars in the new ad (Picture: Sports Direct)

Rugby player Maro then hurls a ball made of snow at teammate Anthony’s car, before Beef hits a snowball with a driver and tennis player Emma smashes one with her racket. 

Beckie Stanion of Sports Direct said: ‘After the challenges the nation has faced over the past year we’re excited to encourage everyone to Go All Out this Christmas with the help of some of the country’s biggest sporting legends.

Emma smashes snowballs in the new clip (Picture: Sports Direct)

Whether you’re working on legs like Jack Grealish, sprints like Jessica Ennis-Hill or backhands like Emma Raducanu, it’s time to shrug off the cold, step out and make this season your best one yet.’

More: Jack Grealish

It’s the most recent Christmas advert to be revealed this year, after John Lewis unveiled their brand new clip. 

​​This year’s campaign, titled Unexpected Guest, launched in the early hours of Thursday morning and sees space traveller Skye come crash-landing to earth near the home of 14-year-old Nathan at the height of festivities.

Got a story?

If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.

MORE : When was the first Coca Cola Christmas advert ever aired and when is the 2021 ad out?

MORE : John Lewis Christmas advert: Who is Lola Young, the singer behind the 2021 ad?