TaylorMade Makes Huge Acquisition to Boost Its Share in the Golf Market

Golf balls are one of the most essential things in golf. With the increase in the sport’s popularity, the demand for balls is also on the rise. Hence, TaylorMade, one of the top golf equipment manufacturing companies, recently made a huge decision. 

 TaylorMade is a well-known brand in the golfing world. They are most famous for their incredible drivers and irons. But recently, they have announced huge news hoping to increase their popularity and sale in one of the key equipment of the game. Let us see what exactly it is. 

TaylorMade acquires Nassau Golf to expand their golf ball operations

According to Golfweek, TaylorMade has acquired the Korean-based Nassau Golf Co. Ltd; however, they haven’t disclosed the amount. But this acquisition will help them in expanding their reach. Previously, they had acquired Foremost Golf Ltd three years ago. They transformed it into TM Golf Ball Taiwan to complement TM Golf Ball, South Carolina. Moreover, with this new acquisition, TaylorMade will now form TM Golf Ball Korea. 

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“This acquisition further supports TaylorMade’s strategic plan to create vertical integration in the company’s golf ball supply chain,” said TaylorMade’s chief executive officer. “TM Golf Ball Korea now joins TM Golf Ball Taiwan and TM Golf Ball, South Carolina to service the global demand requirements for our rapidly growing golf ball business.”

Previously, Nassau had been a part of TaylorMade’s supply chain. They made urethane and ionomer-covered balls along with the TaylorMade TP% and TP5x balls. 

According to Golf Datatech, until June 2021, the golf equipment sale was 78 percent compared to 2020. However, it is necessary to keep in mind that 2020 was a pandemic hit year. But if we compare the sale of 2021 until June with 2019, then it is 41 percent. Furthermore, between 2016 and 2021, the global golf ball market saw exponential growth as it went up to around 176 percent. 

Hence, TaylorMade is trying to capture this market by expanding and increasing its reach. 

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