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Allyson Felix Reveals How Her Sneakers Can Compete With Nike and Other Big Brands
Allyson Felix was upheld for her bravery and courage this year, and more so, for her performance in Tokyo. The athlete’s never-give-up attitude is an inspiration for many. Acing one too many roles with ease, Felix is a successful athlete, an upcoming entrepreneur, and a loving mother as well.
Felix is an 11-time Olympic medalist who broke off her 7-year-old agreement with the popular brand, Nike. Overcoming several difficulties, the star established her own shoe and lifestyle brand, Saysh. Notably, the brand focuses on the needs of female athletes and mothers in particular.
Recently, the athlete opened up on what she thinks about competing against big athletic brands in the market.
Going against Nike and launching Saysh
Earlier Felix ended her partnership with Nike, after receiving a pay cut because of her pregnancy. Undoubtedly, her decision to fly solo, not only encouraged other female athletes but the whole of womanhood. The athlete felt the need for a woman-centric brand and launched her company, Saysh, a brand ‘for and by women.’
TOKYO, JAPAN – AUGUST 06: Allyson Felix of Team USA prepares to race by resting in the starting blocks in the Women’s 400m on day fourteen of the Tokyo 2020 Olympic Games at Olympic Stadium on August 6, 2021 in Tokyo, Japan. Felix became the most decorated female track athlete in Olympic history after winning her 10th athletics medal. (Photo by Patrick Smith/Getty Images)
When speaking about her competition in the market, Felix said, “I don’t really even think about going up against them. It’s creating a new lane, creating for women, being community-centered.”
“Yes, our first product is the lifestyle sneaker. But we’re very much about our collective and bringing women together. It’s a place where, yes, you can come and buy shoes, but where you can also come for workouts and conversations motherhood and the workplace,” she added.
Introducing her brand and raising her voice against the wrong, Felix made way for a much-needed change.
Exposing Nike- Fans supported Allyson Felix
Standing up for the right is not the easiest thing to do. However, when Felix found it difficult to accept the discrimination she faced from Nike, she ended her partnership with them.
Jun 20, 2021; Eugene, OR, USA; Allyson Felix takes a victory lap after placing second in the women’s 400m during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports
The track and field athlete was unsure about raising her voice initially. But regardless, she overcame her fears and did what she felt was needed. Rightfully so, she received immense support worldwide for taking a stand against the unjust.
“I wasn’t sure if I would be supported or if people would be critical of it. In one sense, it was amazing to have that support,” said Felix.
Apart from her bravery, Felix will always be remembered for her glorious career on the track, a legacy that will remain untouched for decades to come. Do you think she will compete at the 2024 Paris Olympics?
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