I’m A Celebrity 2021: Naughty Boy’s earnings ‘to soar by £250,000’ after eventful stint in castle

Naughty Boy was definitely a character in the camp (Picture: ITV/REX)

I’m A Celebrity star Naughty Boy had one of the most eventful appearances in the castle this year, and it looks like it’s paid off in more ways than one.

The music producer, who became the fourth celebrity voted out of the ITV show, caught everyone’s attention, whether it was from being voted for almost every Bushtucker Trial, his impressive name drops, or his run-ins with his fellow campmates.

The star is only on the up as he’s set to earn an extra £250,000 next year according to PR agency 10Yetis. Not too shabby!

Following his appearance in the castle, he could also charge up to £5,200 for a sponsored Instagram post.

‘Shahid Khan, otherwise known as Naughty Boy, left the jungle last night after being voted out by the public. Although he was known for his music before entering the show, he’s become a figure of entertainment for many who sit down to watch celebrities in the castle every night,’ 10Yetis owner Andy Barr said.

‘Thanks to his stint on the show, he’s now able to earn up to £5,200 per sponsored Instagram post, with a following of over 69,000.

‘However, pairing this with the money that he’s able to make through his music and the career he had before going on the show, he’s bound to be earning some good money in the coming months, with sponsors knocking at his door.

He was voted for plenty of trials (Picture: ITV/REX/Shutterstock)

While he had some run-ins, he also said he’s made ‘friends for life’ (Picture: ITV/REX/Shutterstock)

‘I can see Naughty Boy bringing home an extra £250,000 in the next year, through the likes of book deals, endorsements and brand partnerships.’

Watch this space!

Despite threatening to leave very early on in the series, upon his exit, Naughty Boy described the whole experience as a ‘blessing in disguise.

‘I’m glad I made it to the castle otherwise I would have had regrets, because that whole experience shaped me and shaped my journey,’ he told Lorraine Kelly.

More: I’m A Celebrity

‘I think I had the experience I was supposed to have with the trials and
the people that I met. Friends for life, [Dame] Arlene [Phillips], David [Ginola].

‘It was a blessing in disguise.’

I’m A Celebrity continues tonight at 9pm on ITV.

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