Bradley Beal Reveals the Honor of Representing Michael Jordan’s ‘Mega Brand’

Washington Wizards star Bradley Beal has been winning on and off the court. Recently, he has penned a mega-contract extension with Nike and was on the Posted Up with Chris Haynes show to talk about it.

Beal had first signed up with Nike’s Jordan Brand during the 2020/21 season after sporting Nike shoes and other apparel since the last eight seasons. The Jordan Brand continues its association with superstars in the NBA.

Bradley Beal talks about his deal with Nike:

Beal, a two-time NBA all-star reportedly earns around $2 million per year from endorsements according to Forbes. He announced the extension of the contract by releasing a new logo.

 “That is a huge deal for me, a huge deal for them to get it done. It is a great partnership. I take it with a lot of respect and also with a lot of intention to continue to produce on the floor because you represent a mega brand, you represent the guy [Michael Jordan]. “Bradley mentioned during the Posted Up with Chris Haynes podcast 

Bradley Beal enters at the 67th NBA All-Star Game: Team LeBron Vs. Team Stephen at Staples Center on February 18, 2018 in Los Angeles, California. (Photo by Kevin Mazur/WireImage) via Getty Images

Jordan and Beal’s new deal ties him to the brand for an undisclosed amount. Bradley Beal announced the deal with the release of a logo. The logo draws connections with the family of the player and his playing style. The outer black border forms a shield and big “B” which represents his family. The next layer is a smaller “B” for his first name.

“A logo is a representation of you. It’s who you are, you want it to pop out at your customer or your fan but also has to be able to tell a story about who you are and what you represent.” Beal mentioned this during the podcast.

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The Jordan Brand:

A change in the world of sporting accessories has been credited to Nike and Michael Jordan. The standard sports shoe before was mostly white in color, with some small additions such as logos. Air Jordan 1 was released in 1984 when Michael Jordan was one of the most promising players in the league.

The association had initially banned the shoe for not conforming to rules. Jordan kept on wearing the shoe and the fines were being paid off by Nike, which increased its popularity heavily.

There have been many players like LeBron James and Kevin Durant who have had custom-designed shoes. However, no one has been able to match Air Jordan’s popularity and success.

Michael Jordan approximately earns $130 million per year through sales only. The brand value of Jordan continues to increase by 17% per year and is one of the most influential brands in the world. The Jordan Brand continues to increase its value, and it is the best example of good marketing.

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