Who is Lewis Hamilton’s World Famous Media Talent Manager – Penni Thow?

Lewis Hamilton is indeed one of the most sensational racing drivers in all of motorsport’s history and has often strained himself a bit too much to keep his focus entitled to Formula One.

Apart from his active career as a racing driver, the seven-time world champion also, quite recently, found himself owning an outfit in the Extreme-E racing series. Why? Well, to raise awareness for climate change and to earn himself the experience of running a team.

And that’s not it! Hamilton further launched a project called P44 that promises a great future in racing for young talents in the United Kingdom.

Formula One F1- Saudi Arabian Grand Prix – Jeddah Corniche Circuit, Jeddah, Saudi Arabia – December 5, 2021 Mercedes’ Lewis Hamilton is seen as the session is temporarily stopped Pool via REUTERS/Andrej Isakovic

However, considering his blazing hot career in F1 at the moment, it is quite obviously impossible for Hamilton to shed the required focus and commitment on Extreme-E and the exciting new project.

So, this is where Penni Thow comes into play. Back in May 2021, Motorsport revealed that Thow would be working alongside Hamilton as his media talent manager.

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Penni Thow and her role alongside Lewis Hamilton

This interesting partnership basically means that Hamilton can heave a sigh of relief and invest his entire focus onto racing. Meanwhile, Thow will handle the establishment of the initiative, Project 44, and the X44 racing team that currently competes in Extreme-E.

“Lewis is committed to and focused on his racing career for a number of years ahead. But through this partnership, is able to build and grow his business for the longer term,” a source close to P44 said.

So, who is Thow?

Karlie and her manager, Penni Thow, with the President and First Lady #WHCD2016 pic.twitter.com/1Nxh4t3eHa

— grace (@dailykloss) May 5, 2016

Well, Penni Thow is a Canadian who founded Copper, an investment and talent advisory firm. Copper specializes in entertainment, media, sports, fashion, technology, and philanthropy. Before founding Copper, Thow was the executive vice-president of SB Projects.

She apparently worked alongside Scooter Braun, who is quite famous for managing artists like Justin Bieber and Ariana Grande. Overall, Thow has so far been quite instrumental in handling the functioning of P44.

Hence, considering her immense expertise, can Thow manage to build a commendable base to this promising project before the Briton bids adieu to Formula One? Well, let’s see what the future has to say.

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