This Morning bosses ‘axed Eamonn Holmes after research found he was less popular with viewers’

THIS Morning bosses axed Eamonn Holmes from his coveted presenting position at ITV after research found that he was unpopular with viewers.

The veteran presenter blasted station bosses in a recent interview with the Daily Mail, accusing them of being “sly” and hypocritical over his departure.

ITVEamonn Holmes presented This Morning alongside his wife Ruth Langsford for 15 years[/caption]

GB NewsEamon shocked fans last year when he revealed he was heading over to GB News[/caption]

According to their report, executives carried out an extensive analysis which found that his popularity had dramatically decreased.

The findings prompted programme chiefs to axe him from his weekly Friday slot alongside his wife Ruth Langsford, replacing them with Alison Hammond and Dermot O’Leary.

Sources also say Holmes fell out of favour with management after casting doubt on media outlets that dismiss false claims linking 5G technology to coronavirus.

According to insiders, both reasons were explained to the 62-year-old’s agent.

Yesterday one insider said: “ITV is always looking at what the viewers want, what the people watching the show want.

“Put it this way, they wanted change, the viewers didn’t want to watch him anymore. Things have to change, they evolve and for him to say there was no explanation isn’t true.

“Maybe Eamonn just didn’t like the reasons given.”

Eamonn shocked fans last year when he revealed he was heading over to GB News.

In a recent interview with The Sun, Eamonn cautiously said he would rather not discuss his feelings about the departure.

He revealed: “Put it this way, I’m looking forward to a move somewhere new where they’re pleased to have me. But I wish everyone well at ITV.”

GB NewsEamonn and former sky News anchor Isabel Webster are doing the breakfast show[/caption]

ITVEamonn recently said he would rather not discuss his feelings about his ITV departure[/caption]