My favourite 4K TV on sale right now keeps getting cheaper – now 38% less

The TV market is a ruthless place: you’ll always find retailers constantly trying to lower their prices to outbid each other.

But this great news for shoppers – and that’s why I’m delighted to see the 50-inch Philips PUS7556 4K TV fall to £219 less than the RRP.

The 50-inch Philips PUS7556 is now 39% less at Amazon

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I first spotted this TV on the Curry’s site, where it was reduced to £359 in the high-street retailer’s current payday sale.

But I’ve now seen for less on Amazon – and I wouldn’t be surprised if prices fall even further.

Philips 50-inch PUS7556/12 4K HDR TV – buy from Currys (£359), Amazon (£353.99)

This isn’t the flashiest UK TV deal right now – but it’s my favourite, and here’s why.

Lots of people (myself included) simply can’t stretch to the four figure amounts you have to pay for top-of-the-line TVs.

Yes, they have industry-leading features and jaw-dropping screen quality – but are they still worth maxing out your credit card for?

If you’re tactical and you know what to look for, you can pick up an excellent TV for under £500 – case in point, the Philips PUS7556.

Look through those confusing letters and numbers in the name, and you’ll find ‘HDR’. That stands for ‘High Dynamic Range’.

This is a type of picture tech that noticeably improves the quality of standard 4K – you get richer colours, darker darks and better levels of contrast.

This is all powered by Philips’s P5 engine, an internal processor that uses AI to fine-tune and perfect whatever you’re watching in real-time.

At the original price of £549, this is a nice enough feature to see – but at the discounted price of £359, it’s an enticing proposition.

The 50-inch screen is a good fit for plenty of viewing spaces (remember, the viewing distance should be around 1.5 times the screen size).

So if you’re on the hunt for a new TV in the budget category, this one is well worth a look – not that anything about it feels remotely budget.

There’s plenty of great tech deals going in the Currys payday sale.

Plus, there’s a couple of insanely good giveaways with Samsung Galaxy S22 pre-orders.

I also recently wrote about this brilliant Echo Dot and Ring Video Doorbell deal at Amazon.

Discover more top deals and savings at your favourite tech retailers by heading to Sun Vouchers. Sun Vouchers is the one-stop shop where you can find hundreds of discounts codes for top chains including Currys, Argos, AliExpress and more.