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“Finally Happening”- Simone Biles Launches Her First Official Product with Athleta

Simone Biles is excited to launch her all-new Athleta collection. She signed with Athleta back in 2019 itself. Since then, Biles is one of the star campaigners for the apparel brand.

Athleta is a women-based brand that focuses on producing apparel for women. Notably, the company was launched in 2008. Another 8 years later, Athleta launched the “Power of She” campaign in 2016. Over the last couple of years, Athleta developed into a woman-centric multi-brand corporation, the first of its kind.

Allyson Felix was the first sponsored athlete by the company after she left Nike. Soon after, Simone Biles became the second sponsored athlete.

Simone Biles launches new Athleta collection

Athleta believes in the power of women. When Allyson Felix had a falling out with Nike and left, it was Athleta she signed up with. Notably, Simone Biles too worked with Nike before. But following Felix’s footsteps, she too signed with Athleta.

READ MORE: How Simone Biles Changed the Sporting World?

Recently, Biles revealed her new product collection with Athleta. This is the first Simone Biles special collection.

“It’s finally happening My first official product collection with @athleta,” posted Biles. She also revealed the launch date and time, asking her fans to get ready for the ultimate drop!
“Drops this Tuesday, 4/19! Tap the tag to set a reminder for my new #AthletaGirl styles!”

 

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A post shared by Simone Biles (@simonebiles)

Biles fits in perfectly with Athleta’s Power of She campaign. In Tokyo 2020, Biles put her foot down and stepped away from the sport she dedicated her life to. She knew she had to prioritize her mental health, and it was far more important.
By doing this, she not just inspired thousands, but also gave them the courage to talk about their own mental health issues. She becomes an advocate for them, someone they could relate to. Many elite athletes also got the courage to talk about their own pressure and stress.

Why did Simone choose Athleta?

Biles has herself revealed that she chose Athleta because she connects with their policies and mottos. She believes that the company will help her to bring about the change she wants.

“As I take my next step in my career, it was super important for me to align myself with a partner who supports me, not just as a gymnast or an athlete, but for the individual that I am,”  said Biles.

Today’s a day to celebrate the . We’re wishing @Simone_Biles a very happy birthday!! You continue to inspire us, each and every day, and we’re so grateful to be part of your team.

Comment below with your birthday wishes to Simone! #PowerOfShe pic.twitter.com/CPXjBERSyj

— Athleta (@Athleta) March 14, 2022

When she signed with Athleta, they revealed that Biles will have her own line of clothing. And finally, after more than 2 years, it is happening.

The post “Finally Happening”- Simone Biles Launches Her First Official Product with Athleta appeared first on EssentiallySports.

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