Politics
Diet Snapple will be removed from supermarket shelves – you can still buy the popular drink but there’s a catch
DIET Snapple won’t be available for customers much longer but fans of the drink will still be able to enjoy it.
People will soon see a change to the popular drink.
AmazonThe Diet Snapple branding will no longer be available[/caption]
SnappleSnapple will be releasing the Zero Sugar branding but the drink formula will be the same[/caption]
The term Zero Sugar is replacing the diet label on some popular beverage brands, according to CNN.
Recently, Snapple has dropped the diet term from their popular drinks in favor of the new term.
Snapple announced that Diet Snapple will now be called Snapple Zero Sugar.
The existing diet Snapple drinks will now be called: Zero Sugar Peach Tea, Zero Sugar Lemon Tea, Zero Sugar Raspberry Tea, Zero Sugar Half n’ Half Lemonade Iced Tea, Zero Sugar Takes 2 to Mango Tea, and Zero Sugar Trop-A-Rocka Tea, according to the article.
A brand new flavor, Kiwi Strawberry, will also receive the name branding name.
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This branding change is a way to reflect the shifting culture towards diet culture.
“Younger people just don’t like the word ‘diet,” Greg Lyons, chief marketing officer at PepsiCo Beverages North America said last December, according to an article.
Katie Webb, Keurig Dr. Pepper’s vice president of brand marketing also shared similar remakes according to a food and wine article.
Even though the name is changing the drink formula is staying the same.
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Other brands, like Canada Dry and Schweppes ginger ales, 7Up, A&W and Sunkist, are also changing their diet drink names to say zero sugar, according to CNN.
However the brand, Dr, Pepper, will keep the diet label in addition to adding zero sugar on diet drinks.
Even though Gen Z don’t like the term diet, drinking low calorie drinks are still popular.
In 2020, the US retail diet carbonated soft drink market hit $11.2 billion, according to Mintel, a market research company, and CNN.
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Diet drinks first became popular during the 1960s as a way for diabetics and other consumers could limit their sugar intake.
Shortly after, other brands became selling diet drinks.
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