Love Island’s Ekin-Su Cülcüloğlu could be set once she leaves the villa (Picture: ITV)
Love Island star Ekin-Su Cülcüloğlu has undeniably brought us brilliant telly for the past few weeks – and now it looks like she’s going to be paid for it in a big way.
The 27-year-old actress could earn between £10,000 and £15,000 for just one Instagram post when she leaves the villa and is, presumably, bombarded with opportunities.
‘Although she may have rubbed a few people up the wrong way in the villa, Ekin has certainly made herself stand out to viewers, and any brands watching,’ Lily Freeman, PR Expert and Account Manager at W, told Metro.co.uk.
‘Not only will brands be wanting to work with her, she’s also in a unique position of being a professional actress, so this could be what really catapult her within the UK entertainment scene.
‘It might be that she starts doing more engaging brand content, like dating columns or TV ads, as opposed to the usual social partnerships you see from Love Islanders after leaving the villa.’
In terms of how much she could earn for partnerships, she added: ‘It depends on what the partnership is and what the deliverables are, but I’d imagine for branded content on socials she’d be looking at making £10-15K per post.’
Ekin has caused plenty of drama in the villa (Picture: ITV)
She was previously coupled up with Davide Sanclimenti (Picture: ITV/REX/Shutterstock)
So, could the drama Ekin-Su’s caused in the villa help or hinder her with opportunities on the outside?
‘If you’re a fashion or lifestyle brand looking for some content on social, the likes of Millie [Court] or Liberty [Poole] might be a safer choice to go with, but Ekin certainly isn’t lacking in any personality so she’d be great for more visual video content or quirky brand partnerships like when Pot Noodle partnered with Alexandra Cane or Hellmann’s and Tommy Fury.’
‘I’d definitely suggest she’s selective with the partnerships she does and the brands she works with,’ Freeman continued.
She’s currently coupled up with Jay Younger (Picture: ITV/REX/Shutterstock)
Ekin-Su could be running out of options in the villa (Picture: ITV/REX/Shutterstock)
‘If she comes out the villa and starts working with every teeth whitening or detox tea brand around, it’s going to put other, more credible, brands off partnering with her.
‘Authenticity on social is so important, so if she starts working with brands or products that she genuinely cares about, that will probably help her in the long run. Limiting the amount of branded partnerships she does on her own channels, could also help with her acting career moving forward.’
Either way, it certainly doesn’t look like she’s going to be short of opportunities.
However, inside the villa, she might be running low on options. Although she’s coupled up with Jay, it looks as if his head might turn to Paige, after he kissed her in a challenge (although she did call him the most untrustworthy islander, so whether his feelings would be reciprocated is yet to be seen).
On tonight’s episode, Ekin-Su admits she’s ‘caught feelings’ for Jay – but he’s headed out on a date with new bombshell Antigone Buxton.
Basically, things aren’t looking good…
Love Island continues tonight at 9pm on ITV2.
Got a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us email@example.com, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.
Love Island 2022 latest
Kiss goodbye to your social life – Love Island is back to dominate your evenings, with the new series promising more drama than ever before.
Full Love Island 2022 line-up
Love Island 2022: All the couples from this year’s series
Where are the Love Island 2022 contestants’ sunglasses from and where can you buy them?
Which Love Island couples are still together?
For all the latest updates, visit Metro.co.uk‘s Love Island page.
Entertainment – MetroRead More