Entertainment
Kate Moss appointed Creative Director of Diet Coke for brand’s 40th anniversary-Emily Bashforth-Entertainment – Metro
She is the moment.
Get that coin, Kate (Picture: Diet Coke)
Kate Moss is the business icon we didn’t know we needed as she’s become the creative director of Diet Coke.
As the brand celebrates its 40th year, the catwalk star, 48, will partner with some of the world’s leading fashion houses as part of a new campaign to promote the drink using the slogan ‘Love What You Love’.
Previous names from the fashion world to have served as creative director for the sugar-free, no-calorie soft drink include designers Jean Paul Gaultier and Marc Jacobs.
Kate rose to international fame during the 1990s, at the same time the beverage saw a resurgence in its public profile.
To launch the partnership, she posed with a can of Diet Coke while wearing red lipstick and gloves matching its lettering.
She said: ‘I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion.
She’s an icon (Picture: Diet Coke)
‘The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams.
‘As creative director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.’
Michael Willeke, integrated experience director for Europe at The Coca-Cola Company, said the company is ‘honoured to appoint Kate Moss as our new creative director, continuing Diet Coke’s rich history of collaborating with some of the biggest names in fashion and culture.’
‘This summer, we will continue to showcase the positive attitude of Diet Coke drinkers, and with Kate at the helm, inspire everyone to adopt a Love What You Love attitude,’ he added.
Kate rubbed shoulders with fellow stars at Glasto recently (Picture: Instagram)
The exciting news comes after Kate’s wild weekend at Glastonbury, where she partied with the likes of Stella McCartney, Bruce Springsteen, Noel Gallagher and Cara Delevingne – oh to be a fly on the wall!
She was spotted throughout the weekend at the iconic Somerset festival, getting in the spirit by rocking wellies along with jeans and a sparkly top.
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Kate enjoyed watching performances including Primal Scream on the John Peel Stage on Saturday.
Elsewhere at the festival, Billie Eilish, Sir Paul and Kendrick Lamar stunned with their headlining performances, while Lorde, Pet Shop Boys, and Olly Alexander also brought the party.
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