Entertainment
Emma Watson reveals dramatic hair transformation for Prada directorial debut-Dominique Hines-Entertainment – Metro
The Harry Potter star’s had the chop!
Emma Watson shows off striking new look as she makes directorial debut with Prada fragrance campaign (Picture: PA / Getty)
Emma Watson’s famous pixie cut has returned, as she made her directorial debut with a short film for the launch of Prada’s new women’s fragrance.
The actress, 32, is also the face of the campaign and chopped off her signature shoulder-length brunette tresses for the striking hair transformation.
The Harry Potter star is seen in the somewhat edgy image, captured for the campaign by photographer Harley Weir and posted on the Prada site and on social media, posing with the chopped do from a side profile.
Emma, who is in a sleeveless, silk, burnt orange top, paired the look with dangly Prada earrings and dramatic retro eyeliner.
Last year the star revealed she’d spent lockdown ‘getting behind the camera’, describing the experience as ‘the most empowering thing’.
She shared a frame from the film on Instagram and wrote: ‘When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct it.
Prada teased fans with a few images from the new campaign (Picture: Prada)
Edgy Emma: The actress is almost unrecognisable in some images from the shoot (Picture: Prada )
‘Months later, and I’m able to share the results of the faith they shared in me, with all of you.
‘I can’t wait to share this piece of my art, and hope that you enjoy it as much as I enjoyed making it.
‘I could never have done this without my unbelievable team of collaborators. Thank you for your time, commitment, talent and passion. My directorial debut and Prada’s newest refillable fragrance, coming soon.’
The star, here in 2010, first cut her hair into a pixie cut after finishing filming on the Harry Potter franchise (Picture: WireImage)
Emma, here at the EE British Academy Awards in March 2022, has ditched her shoulder-length hair (Picture: Cat Morley / Avalon)
In a statement from the Italian fashion house, she added: ‘Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions.
‘It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.’
The actresses’ collaboration with Prada also involves a focus on improving the brand’s sustainability and disclosure practices, which will be charted on their Good On You ethical fashion app.
Emma delighted fans when she joined former co-star Rupert Grint for the Harry Potter reunion TV special last year (Picture: AP / Warner Bros)
Since the final Harry Potter film in 2011, the star, who thrilled fans by taking part in a Harry Potter reunion special on Sky last December has gone on to be one of the industry’s top actresses.
She starred as Belle in the 2017 adaptation of Beauty And The Beast and appeared as Meg March in Greta Gerwig’s adaptation of Little Women.
Emma is also an activist for women’s rights and was appointed a UN Women goodwill ambassador in 2014.
She has since helped launch the UN Women campaign HeForShe, which promotes gender equality.
The Prada fragrance will launch worldwide on August 22.
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