What tools does a social media manager use

Being social media manager is not an easy task since you have a lot on your plate all the time. Social networks are a crucial part of every business that wants to succeed today, so managing them is definitely not a joke or a piece of cake. In this cruel world of social media, only one wrong post can result in disastrous results in sales or customer satisfaction in general. Since this job can be really demanding and stressful, every social media manager should have proper tools to help him accomplish his goals without wasting time on the things that could be done automatically.

If you are just starting your carrier in this area or you are already a professional when it comes to social media management, this article will be helpful to you in both cases. Namely, we have found the best and most needed tools to help you create amazing content, track visitors and sales, make scheduling and publishing easy and manage customer service. All you have to do is pick the one that is right for you and your needs.

What is social media management?

As you may know, social media management represents the whole process of handling the social media of the brand. This process is usually very extensive and includes creating the content, scheduling, publishing, interacting with the audience, analyzing the needs and wishes of the audience, following the trends, expanding the brand, and analyzing the total performance of social media.

Facebook, Instagram, TikTok, Twitter, Snapchat, and LinkedIn are some of the most effective social media and almost every brand has a profile on these networks. Keeping track of all the accounts and creating content for all of these on a daily basis requires a lot of hard work and commitment. This is why you should incorporate some of these amazing tools in your everyday work as a social media manager:

1. Other Perspectives

If you need a multi-purposeful social analytics tool that can do everything from monitoring your marketing campaigns and looking for influencers to building the audience and engaging them, then Other Perspectives is an unavoidable tool for you. Its user-friendly dashboard allows you to keep eye on all parts of your social media management and lets you peek into the statistics of your competitors, as well.

With Other Perspectives, you will easily grow your social presence, able to develop your content strategies and identify how to improve your total social media performance. You can also see in-depth reports and run the analysis of your social media reaches. The best thing is that everything is completely customizable, from dashboards to creating reports, so you can adjust the whole tool to your own needs.

Other Perspectives is a perfect choice for content creators, marketing agencies, and social media managers. You can find the tool at the following link: https://appsumo.8odi.net/e4zY9D.

2. Wp Social

A little bit different than the previous one, Wp Social is a WordPress plugin that enables you to add social logins, counters, and share buttons to your website. This way, you will increase the traffic to your website from social media and vice versa and expand your audience. This tool allows you to integrate your WP site with nine social networks and services, among which are Facebook, Twitter, LinkedIn, and Google.

Nevertheless, you can post and share the content directly to fifteen social platforms, so the whole process of managing social media will be significantly easier for you. When it comes to social share buttons, you can choose among multiple styles and layouts to make everything look perfect.

With Wp Social, you can even choose to show or hide share count or social login buttons. You can start with it here: https://appsumo.8odi.net/kj6Yen.

3. RADAAR

If you are looking for an all-in-one platform that can help you with social media management, RADAAR should be your top choice. This tool was built to handle multiple profiles and does all the hard work like scheduling, publishing, and analyzing the content.

It also includes social media inbox, social media monitoring, task manager, analytics, landing pages and so much more to make your job easier and more efficient.

Of course, it integrates with numerous platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, Telegram, WordPress, and so on. It does not matter if you are an agency for social media management or the owner of a small business, this tool will fit your needs in both scenarios.

To find out more about this tool, click here: https://appsumo.8odi.net/jWbYkv.

4. Hootsuite

Hootsuite is definitely one of the most well-known social media management tools. It is extremely popular on the market because it has some amazing features like connecting all social media platforms, scheduling the content you wish to post, the possibility of collaboration, as well as integrated analytics and reporting. It can connect with 35 different networks and thus let you manage all the profiles from one place.

The best thing about this tool is that it has integrated social listening and gives you recommendations about possible improvements. You can find this social media management tool here: https://www.hootsuite.com/.

5. Agorapulse

Agorapulse is a management tool that gives you access to all aspects of the most important social media. With its plethora of effective features, it is very helpful in every stage of creating your content. For example, it includes social media inbox where all the important data and messages are stored and allows you to engage with your audience. Moreover, you can schedule updates, run analytics and reports and categorize the data to be more organized.

One of the benefits of categorization is that you can categorize tweets by a certain keyword or categorize your followers by their activity to track results faster. Follow the link for more information: https://www.agorapulse.com/.

6. Sendible

Sendible is another amazing tool that covers all parts of managing social media and integrates perfectly will all the major social networks, among which are Facebook, Instagram, Twitter, and LinkedIn. The best thing about this tool is that it collects all the messages and comments from all social networks you are using and puts them all in one place.

This will save you a lot of time because you won’t have to search between different dashboards to look up the news. It also includes scheduling options, publishing, social media calendars, content libraries, and analytics functions. Find it here: https://www.sendible.com/.

Conclusion

When it comes to social media management, there is only one thing that we can all be sure of – that this job is extremely complex and demanding. However, nothing can make it easier than tools that are specialized for this type of task. Creating content, scheduling, publishing, audience analyzing, and interacting can become fun once you have it all in one place and do not have to run from one account to another, worrying that you might forget to post something.

The best solution that we can offer you is Other Perspectives. As the name itself suggests, this tool will show you another perspective on managing social media and help you in all its aspects.