Entertainment
Amanda Holden susses out genius way to boost air fryer sales by ‘sexing up’ portable oven-Jess Bacon-Entertainment – Metro
No, she doesn’t come with it.
Amanda Holden was in hysterics explaining her new ad with an air fryer (Picture: Instagram)
Amanda Holden has found an inventive new way to sell an air fryer, rather than giving a straightforward demonstration, she’s shown it doubles as a footrest.
The Britain’s Got Talent judge was left in hysterics when her Heart Radio co-host Ashley Roberts asked her about her latest advertisement with JD Williams.
In the photoshoot, the 51-year-old has perched her pointed black heels on the lid of the portable oven, as she straddles a chair in a black velvet dressing gown that is loosely tied around her to showcase her toned legs.
The Pussycat Dolls star said: ‘So, our very own Amanda Holden, honey, your pins are a great accessory for an air fryer [laughter] talk me through this!’
Through laughter, Amanda explained the backstory to her ironic marketing technique: ‘Oh my gosh, I for worked an amazing brand and they brought an air fryer through and my daughter really wants one in the house and I was like, oh my god I really need one of them.’
‘They’re fantastic,’ Ashley chimed in as Amanda continued: ‘And they were like, “It’s funny you should say that as we need to think of a way to shoot it,” and I went, “I’ve got a way to shoot it” and we did it, obviously massive irony, very funny.’
The Britain’s Got Talent judge explained to Ashley Roberts that she wanted to create a funny image for a brand (Picture: Instagram)
The radio presenter told her co-star the details of the shoot that sees her pop a heeled foot ontop of the popular device (Picture: Instagram)
Her co-presenter was quick to compliment Amanda on her ‘sexy’ shoot, and asked if she came as a package deal with the air fryer.
‘You look sexy, sister,’ Ashely added, ‘I want to buy one, does it come with you? Are you part of the deal?’
‘Well thank you, you know… how to sex up an air fryer!’ Amanda laughed in response.
It comes after the TV star accidentally revealed her nipple in an Instagram advert, while showcasing a purple shampoo designed for blonde hair.
In a blink-and-you’d-miss-it moment in the video, some of Amanda’s 1.8million followers spotted a nip slip as she undid her bathrobe to get changed for a night out.
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Her eagle-eyed viewers were quick to comment, they wrote: ‘Blimey was the nip slip a paid extra’ and ‘No holding back indeed!’
Others added: ‘Urm did she just flash?’ and ‘Definitely a nip slip there… maybe work on the editing.’
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