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Majority of consumers care what kind of data they share with retailers and service providers, finds new study – – University of Bristol – All news
Consumers value their personal data including the one collected by retail stores, service providers and loyalty schemes. The University of Bristol-led research, published in PLOS ONE, found 96% of people would protect their personal data from being shared by retailers and online services for commercial gain if they had a choice.
Consumers value their personal data including the one collected by retail stores, service providers and loyalty schemes. The University of Bristol-led research, published in PLOS ONE, found 96% of people would protect their personal data from being shared by retailers and online services for commercial gain if they had a choice.University of Bristol – All news