That’s not easy to do after so long on air, but Giselle, 31, managed it.
She walked into the den asking for £50,000 for a 10% stake in her business Acu Seeds, where she sells DIY needle-free ear acupuncture for anxiety, migraines, hormonal issues, insomnia, weight loss and more, which can be done from home.
In her impressive pitch, she told dragons Steven Bartlett, Deborah Meaden, Peter Jones, Sara Davies, Touker Suleyman, as well as guest businessman Gary Neville, her personal story.
Giselle was diagnosed with ME (myalgic encephalomyelitis), which is also known as chronic fatigue syndrome. She went from working at an advertising company with a busy social life to being housebound and unable to walk for longer than five minutes.
After being told she’d never recover or be able to have children, she went on a ‘personal healing journey’ which included acupuncture. She claimed this aided her recovery and helped her fall pregnant.
Gizelle delivered an impressive pitch (Picture: BBC)
Deborah gave it a go (Picture: BBC)
‘I realised there was a gap in the market for people to use ear seed kits at home,’ she told the intrigued panel.
After Deborah had a demonstration, all six dragons got to ask questions. They were all very impressed with the numbers from the 18-month-old business, which included selling the kits for £30 when they only cost £3 to make and earning £92,000 in revenue for 12 months.
All six dragons made an offer, which has never happened before – this is partly because there have never been six dragons before, but that does not mean the full sweep of the panel was any less impressive.
All six dragons made her an offer (Picture: BBC)
Steven’s offer was accepted (Picture: BBC)
‘What did you put in my ear? Because normally I have 1001 questions,’ remarked Deborah. Similar sentiments were expressed by everyone else, who also sang her praises for setting up such an impressive business.
With everyone wanting a piece of the pie, Giselle took a moment to deliberate and decided to pick Steven, 31, due to a spiritual message.
‘I was told I’d meet a man called Steven and he’d be really important,’ she shared.
Although originally Steven wanted 15% she managed to work him done to 12.5% and they embraced in a hug.
Dragons’ Den airs Thursdays at 8pm on BBC One.
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