His failure came from pushing a chocolate cheesecake to Innocent, the smoothie company that are all about fruit and veg.
‘I know you guys are more Innocent but we like to indulge,’ Paul attempted in the pitch.
‘It’s all good and well having your one of five-a-day, but life is all about balances, and I’m really hoping that the chocolate theme will give you that naughty kick you’re after,’ he went on, insisting that they could take on ‘chocolate and fruit together’.
Lord Sugar wasn’t too impressed, later telling Paul in the boardroom: ‘I admire you for admitting your mistakes but there were simply too many mistakes and so it is with regret Paul, you’re fired.’
The 34-year-old admitted in the taxi that his ‘biggest regret’ was ‘obviously banging on about chocolate,’ before adding: ‘But hey, it’s time to go back and make some pies’.
And that’s exactly what he plans on doing, saying it was actually a ‘relief’ to be fired.
Paul Bowen was the latest casualty of Lord Alan Sugar’s boardroom (Picture: Freemantle Media Ltd)
Paul told Metro.co.uk: ‘It’s kind of a relief, like I’m done now, back to making pies.’
Watching himself being fired was harder than actually experiencing it though, as he said: ‘I’m more gutted watching it back, I didn’t fight enough.
‘Although I did make mistakes, I still made a good profit, I went in that boardroom to sell chocolate which was what we all agreed and I just came short.
‘Looking at myself, although I’m a confident person, maybe I’m lacking a bit of self-confidence or belief in myself.’
Despite being ‘gutted’ to watch himself be fired, Paul knew the moment was coming when he heard how victorious the girls’ team were, managing to sell their cheesecakes for far more money.
‘As soon as I heard they got £13 for a cheesecake, I nearly called a taxi there and then!’ he told us.
‘If I was sat where Lord Sugar was sat, I would have sacked myself and all!’
It was a ‘relief’ to be fired (Picture: Ray Burmiston/BBC)
However, he does think he could have fought for himself more, and wishes he had more confidence to do so.
When asked about what he learnt during his time in the competition, Paul replied: ‘Probably just to have a bit more self-confidence in myself, if I’m right believe that I’m right and push that really.
‘I think maybe I was a bit of a pushover, but at the same time, I’m an honest guy.
‘If I make a mistake, I’ll hold my hands up and the viewers are welcome to say “he was wrong,” and I’ll accept that.’
‘I just probably didn’t put myself out there as much as I usually do. Whether it was the cameras or intimidation from Lord Sugar, I probably didn’t try as hard as I should have,’ he elsewhere told us.
‘Like I’ve always said, it wasn’t the money aspect, I’m not after £250,000, as much as it’s a great figure and like anyone, I wouldn’t mind it dropping in my account, he’s asking for 50% of your business.
‘But I was never after the money, it was the experience. We do good business here at Bowen Pies we produce a great product, a great service, a great skill, it’s a great business all in all, it pretty much grows every year.
Paul didn’t impress when it came to pitching the cheesecakes (Picture: BBC)
The boys’ team lost out to the girls’ incredible negotiations (Picture: Freemantle Media Ltd)
‘But how do you turn a 1.5million business into a 10.5million business? That’s what really I was fighting for was to get that mentorship from Lord Sugar.’
And while his downfall may have been pushing the chocolate cheesecakes, after witnessing the girls’ team’s negotiating skills, he knew it was a losing battle anyway.
‘Even if I’d have said fruit and promised them the world, there’s not in a million years – my name’s not Dick Turpin – I wouldn’t have got £13 for a cheesecake, so it was still a loss!’
Nonetheless, Paul admitted his experience was ‘incredible’ but he was shocked to hear it wouldn’t be ‘a walk in the park’ with 4am starts and long days.
But he still learnt a lot from the process and Lord Sugar, saying: ‘He’s a hard, tough cookie. And there’s a reason why he is who he is, and that’s Lord Sugar for you.’
The Apprentice airs Thursdays at 9pm on BBC One and iPlayer.
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