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‘Dreamiest summer bag’ Primark shoppers are racing to buy absolute steal that’s £273 cheaper than the designer version

IF you’re on the hunt for a summer bag, look no further! Primark shoppers are swooning over a gorgeous shoulder bag that’s perfect for nights out or the daytime.

The best part is it looks just like a designer bag, but without the hefty £289 price tag.

TikTok/freyabroniThere are three different colourways you can choose from[/caption]

TikTok/freyabroniThe beaded bag is perfect for your next holiday[/caption]

The stunning bag was shared on social media recently and bargain hunters can’t get enough of it.

In a now viral video, Freya Broni showed off the blue beaded shoulder bag in the store.

“Imagine this on holidays,” she captioned the video.

The bag comes in blue, as well as in a stripped black and white design and white and champagne-colour pattern too, so there’s something for everyone.

The bags are priced at just £16 each, a far cry from the whopping £289 you’d have to fork out for the original Staud version.

Of course, Primark aren’t the only ones who have created a dupe of the bag, Anthrologie shoppers are also raving about their version, but they’re still over £60.

Fashion fans couldn’t wait to get down to their local Primark to try and snap up on of the bags for themselves.

One said: “Oh it’s giving Staud! I need,” one wrote.”

“They’re fab OMG,” a second raved.

A third agreed: “So cute, they slayed.”

But another fashionista warned that they already bought the bag and struggled with some of the beads falling off.

This isn’t the only Primark bargain shoppers have been loving recently though.

Fashion lovers have been raving about the store’s summer dresses, and they’re perfect for your holiday.

On social media tried on a few and couldn’t get over how good they looked.

Fabulous’ Deputy Fashion Editor on why Primark PJs are so popular

ABBY McHale reveals why Primark is renowned for its nightwear section.

Taking over large sections of the stores it has everything from trend led satin styles, to fluffy Disney PJ’s and everything in between. 
Plus it means you can head to bed looking and feeling good without having to break the bank. 
It’s also a great place to bag yourself a pyjama dupe. 
Last year Primark had a great version of the Skims pyjamas and its latest dupe is that from Victoria’s Secret. 
The pink striped pyjamas are a great match for that of the American lingerie brand, I even have a pair myself. 
They’re lightweight, super comfortable and only a fraction of the price – what’s not to love. 

 The first style has boho feel thanks to its deep brown hue and relaxed feel – It even had fake gemstones that embellished the neckline, which came in a range of earthy tones.

Perfect for your next beach holiday, it is made from a light polyester and has slim spaghetti straps so it can be easily layered over a swimsuit without overheating.

She also picked up the Print Smock Midi Dress from the high street giant.  

With it’s relaxed bodice, puff sleeves and sweetheart neckline, the dress also is super girly without being fussy, and it costs just £22.

GettyThe bags are in Primark stores right now[/caption]

LuisaviaromaThe Staud designer bag costs a whole lot more than the Primark version[/caption]

Primark’s history

PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. 
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026. 

‘Dreamiest summer bag’ Primark shoppers are racing to buy absolute steal that’s £273 cheaper than the designer version

IF you’re on the hunt for a summer bag, look no further! Primark shoppers are swooning over a gorgeous shoulder bag that’s perfect for nights out or the daytime.

The best part is it looks just like a designer bag, but without the hefty £289 price tag.

TikTok/freyabroniThere are three different colourways you can choose from[/caption]

TikTok/freyabroniThe beaded bag is perfect for your next holiday[/caption]

The stunning bag was shared on social media recently and bargain hunters can’t get enough of it.

In a now viral video, Freya Broni showed off the blue beaded shoulder bag in the store.

“Imagine this on holidays,” she captioned the video.

The bag comes in blue, as well as in a stripped black and white design and white and champagne-colour pattern too, so there’s something for everyone.

The bags are priced at just £16 each, a far cry from the whopping £289 you’d have to fork out for the original Staud version.

Of course, Primark aren’t the only ones who have created a dupe of the bag, Anthrologie shoppers are also raving about their version, but they’re still over £60.

Fashion fans couldn’t wait to get down to their local Primark to try and snap up on of the bags for themselves.

One said: “Oh it’s giving Staud! I need,” one wrote.”

“They’re fab OMG,” a second raved.

A third agreed: “So cute, they slayed.”

But another fashionista warned that they already bought the bag and struggled with some of the beads falling off.

This isn’t the only Primark bargain shoppers have been loving recently though.

Fashion lovers have been raving about the store’s summer dresses, and they’re perfect for your holiday.

On social media tried on a few and couldn’t get over how good they looked.

Fabulous’ Deputy Fashion Editor on why Primark PJs are so popular

ABBY McHale reveals why Primark is renowned for its nightwear section.

Taking over large sections of the stores it has everything from trend led satin styles, to fluffy Disney PJ’s and everything in between. 

Plus it means you can head to bed looking and feeling good without having to break the bank. 

It’s also a great place to bag yourself a pyjama dupe. 

Last year Primark had a great version of the Skims pyjamas and its latest dupe is that from Victoria’s Secret. 

The pink striped pyjamas are a great match for that of the American lingerie brand, I even have a pair myself. 

They’re lightweight, super comfortable and only a fraction of the price – what’s not to love. 

 The first style has boho feel thanks to its deep brown hue and relaxed feel – It even had fake gemstones that embellished the neckline, which came in a range of earthy tones.

Perfect for your next beach holiday, it is made from a light polyester and has slim spaghetti straps so it can be easily layered over a swimsuit without overheating.

She also picked up the Print Smock Midi Dress from the high street giant.  

With it’s relaxed bodice, puff sleeves and sweetheart neckline, the dress also is super girly without being fussy, and it costs just £22.

GettyThe bags are in Primark stores right now[/caption]

LuisaviaromaThe Staud designer bag costs a whole lot more than the Primark version[/caption]

Primark’s history

PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. 

A Primark store officially opened as Primark in 1974 in Derby.

The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026. 

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