Clarkson’s Farm success proves to be bad news for pigs-Pierra Willix-Entertainment – Metro

The return of Clarkson’s Farm has also had a massive effect on people’s shopping habits (Picture: Amazon Prime Video)

The return of Clarkson’s Farm has been linked to a spike in demand for British produce, however it’s bad news for pigs.

Last week the Amazon Prime series returned to screens, with the third season continuing to follow former Top Gear star Jeremy Clarkson, 63, after he purchased land in the Cotswolds and established the Diddly Squat Farm.

Along the way he’s been helped by those including newly minted farm manager Kaleb Cooper, land agent Charlie Ireland, ‘head of security’ Gerald Cooper and his partner Lisa Hogan.

Although the team faced plenty of challenges, including the death of piglets in ‘alarming numbers’ after introducing pigs to the 1,000-acre property.

Now, new data has revealed in the week since the new episodes dropped, there’s been a significant sales increase in British goods.

Demand data from Ocado Retail, the world’s largest dedicated online supermarket, shows that sales of meat, fish and fruit and vegetables from its Best of British aisle jumped significantly over the past week.

The sale of pork products have been seeing significant increases (Picture: Prime Video)

After Diddly Squat introduced pigs to the farm, there has been a significant increase in sales of Ocado pork products, including sausages, bacon and gammon.

For example, M&S Select Farms British 12 Free Range Pork Chipolatas have spiked by 134%, M&S Select Farms British 6 Free Range Pork Sausages has gone up 108%, and The Black Farmer Wiltshire’s Cured Bacon – Smoked has increased by 56%.

Another new introduction to Diddly Squat was Lion’s Mane mushrooms, with Ocado data showing search for the product went up 482% in a week.

Jeremy Clarkson introduced pigs to Diddly Squat last year (Picture: Prime Video)

Organic produce like butter and kefir have also shown marked increases.  

Ocado Retail’s produce trading manager Martha Springham said shows like Clarkson’s Farm ‘showed consumers just how hard Britain’s farmers work’.

‘Sales of British produce, from pork loin to kefir to mushrooms, have risen dramatically since we launched Ocado’s Best of British aisle, which contains more than 800 quality products spanning fruit, vegetables, meat, eggs and dairy. British produce is among the best in the world, and we will always do what we can to champion it,’ she said.

Although Jeremy was forced to send his cows to an abbatoir this season, the season ended with a sweet reunion when he discovered his beloved cow Pepper had not only been saved from the slaughterhouse but had given birth to a calf too.

He previously said saying goodbye to the animals he reared was often difficult.

‘I know that I’m trying to be a farmer and that this is what farmers do. And I know I will enjoy the bacon and ham and pork chops that result,’ he wrote in his Sunday Times column.

But he added that it was ‘not easy taking seven happy, healthy pigs from their woodland home to their deaths.

Clarkson’s Farm is streaming on Amazon Prime Video.

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