Netflix celebrates launch of ‘most hateable TV show ever made’-Asyia Iftikhar-Entertainment – Metro

The new reality real-estate series has come out to immense backlash (Picture: Netflix)

Netflix shared a tongue-in-cheek response after their new series, Buying London, premiered to scathing reaction and zero-star reviews.

The new reality series – touted as the British version of hit luxury real-estate series Selling Sunset – follows property mogul Daniel Daggers and ‘his ambitious team of agents at DDRE Global’ as they ‘take on and challenge London’s luxury property market’.

Essentially, as the tagline reads, it is: ‘Big houses. Big drama. A little less sun.’

From the splendour of Mayfair to the serenity of Holland Park, the series gives a where’s where of London’s most expensive and coveted locations with some of the properties worth up to an eye-watering £20million.

Despite a fascinating insight into the world of the ultra-rich and their unattainable housing woes, when the episodes landed on Netflix both fans and critics were less than impressed.

In a rare occurrence, The Guardian offered a truly pitiful zero star review, calling the show ‘boring and infuriating’ and ‘probably the most hateable TV show ever made’.

Daniel Daggers leads the team of realtors (Picture: Getty)

‘I hate its reverence for billionaires and bad taste, its celebrity name-dropping without actual celebrities, even the lurching drone footage that seems to have been shot by the Red Arrows,’ the review continued.

Netflix UK took the harsh verdict in stride with a self-deprecating social media post advertising their star rating. ‘Stirring up drama, on and off screen,’ the caption read.

The cheeky marketing ploy was enough to impress fans with one user @netflixchurch posting: ‘Netflix sharing its own terrible reviews is sending me a lil bit’.

The Netflix UK account later reshared a link to the review, with the caption: ‘A pretty good day to bury bad news,’ likely in response to the general election dominating headlines.

Elsewhere, The Times offered an incrementally more sympathetic portrait, with a two-star review that stated ‘the team’s contrived rivalry, cattiness and flirting feels about as authentic as the dialogue in Acorn Antiques.’

‘What I mostly boggled at was the fact that people can be obscenely rich and still have bad taste,’ the reviewer noted.

Audiences echoed the sentiment across social media as they slammed it for the lacklustre plots, underwhelming houses and ‘insufferable’ realtors.

‘This is a painful watch… absolutely love Selling Sunset but this isn’t for me,’ @amswiltonxo wrote.

‘I switched buying London off at the photoshoot in the first episode, insufferable is not a big enough word for these clowns,’ @andrewmcb added.

‘Wow, Buying London is worse than I expected. It is so obviously scripted and boring, one episode is more than enough,’ @thebookbug shared.

The full cast of Buying London at the premiere (Picture: Getty)

While, as many rightfully pointed out, the show seemed in poor taste considering the ongoing housing crisis in London and across the UK.

‘People in London are working +40h a week and having to live with strangers in mouldy flats that haven’t been renovated in decades in exchange of half their salaries, but you think its cool to show us the lives of the roaches that are forcing us to live in this situation? F**k you’ @roland_ibai wrote.

While @reggiebez added: ‘Netflix here being disgustingly tone deaf as to why this show makes every young professional living in London want to cancel their Netflix subscription. F**k Selling London, and f**k the awful, gross little people who made it.’

The series does feature a star-studded cast.

Alex Bourne, the founder and director of a rival agency, is the ex-husband of S Club 7 singer Rachel Stevens, 46.

In the show Alex and Daniel are portrayed as old friends with competing business interests.

All seven episodes of Buying London are now streaming on Netflix.

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