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Twitch and Kick ‘won’t be that big’ in 10 years claims top streamer-Kenneth Andersen-Entertainment – Metro
Mizkif thinks the streaming landscape will look very different in 10 years, and that Twitch won’t be as dominant as it is today.
Who will win the streaming wars? (YouTube)
Mizkif thinks the streaming landscape will look very different in 10 years, and that Twitch won’t be as dominant as it is today.
Ever since Twitch was founded in 2007, when it was called Justin.tv, the platform has had a firm grip on the livestreaming space, and has remained the dominant player while the industry has grown to become a major entertainment hub for millions of watchers.
Today there are lots of other platforms competing for streamers’ services and their communities, such as Kick, YouTube, Facebook, and even Elon Musk asking streamers to join him on Twitter. Kick has actively head-hunted top streamers from Twitch, signing xQc for £55 million, in an attempt to pry Twitch off the throne.
According to Mizkif, however, that could all be in vain, as he believes Twitch and Kick won’t be nearly as popular in 10 years time, with streamers spread across numerous platforms in the future.
During a recent episode on his podcast, Mizkif and his guest and fellow streamer Squeex discussed what the streaming landscape might look like in the years to come.
‘Right now, Twitch is just kind of dominating. Kick tried, and is still doing stuff, but it’s not going to take over Twitch,’ Mizkif says, but added:
‘In, like, 10 years from now I don’t think Twitch is going to be that big, or even Kick. […] There’s going to be people who stream on TikTok, there’s going to be people who stream on Twitter, on YouTube. It’s going to be not everyone is on Twitch.’
Squeex agreed and said that he thinks Kick won’t be able to topple Twitch, because it’s still easier as a new streamer on Twitch:
‘Nobody will start their career on Kick, without getting paid. How many new streamers a day are there on Twitch? It’s just the place to be. You need a contract to go to YouTube or TIkTok, or you just don’t know what you’re doing,’ he said.
Mizkif then joked that the only way to make it on Kick is if you know Adin Ross – the platform’s most-followed streamer.
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According to StreamsCharts, which registers data across streaming platforms, Twitch is by far the biggest livestreaming site, with 92,000 average concurrent channels live in the last seven days.
In comparison, Kick had 3,200 average concurrent live channels in the same period, while YouTube had 23,800.
It’s difficult to measure which platform is the best one for new streamers in regards to discoverability, but Twitch’s reputation has been synonymous with livestreaming for a very long time now.
YouTube, although not primarily known for livestreaming, had eight million average concurrent live viewers in the week, compared to Twitch’s 2.3 million and Kick’s 293,000.
An even more difficult task is to predict the future of the livestreaming industry as a whole, and although Kick co-founder Bijan Tehrani brazenly said that Kick was going to buy Twitch in the future, that seems unlikely at this point.
Twitch, Kick, and YouTube are competing for streamers (Twitter)
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