‘House of CB era’ fashion fans go wild for new M&S dress they think is just like the designer brands but £120 cheaper

WE’VE all fallen hook, line and sinker for House of CB’s sun dresses.

But with a hefty price tag of £150 or more for each one, we’re all about finding the best dupes instead.

M&SThe M&S sun dress has been compared to House of CB’s viral dresses[/caption]

House of CBThe House of CB dress costs £120 more than the M&S dupe[/caption]

And it seems that one fashion fan has found one of the best dupes on the high street at the moment thanks to Marks & Spencer.

Aimee took to social media to show off the gorgeous white sun dress which looked rather similar to House of CB’s viral Lolita corset dress.

She wrote: “M&S are in their House of CB era this summer.”

she then unwrapped her package which showed a gorgeous flowy white sun dress that cinches in at the waist.

The new addition to M&S is called the Pure Cotton Strappy Midi Cami Waisted Dress.

It currently only comes in white but has an inclusive size range of size 6 to 24.

It also comes in three lengths; petite, regular and tall.

M&S bosses say: “This cami-style midi dress is crafted from pure cotton, making it a lightweight choice for warm weather.

“It’s cut in a flattering waisted design to an easy regular fit, with a neat side-zip fastening.

“The adjustable straps provide comfort, while the square neckline and button-through front add a refined finish.”

And the best part is that the M&S dress costs just £39.50 – a huge difference to the Lolita dress which costs £159 – saving you just under £120.

The clip posted to her TikTok account @missyamiejane went viral with over 24k views and 1,200 likes.

people were quick to take to the comments loving the dress and saying it was made for Amie.

One person wrote: “M&S are killing it at the moment!!”

Another commented: “Omg this dress was made for you.”

“This is gorgeous,” penned a third.

Why Everyone Is Loving M&S

Deputy Fashion Editor Abby McHale revealed to Fabulous why M&S is the shop of the moment. She explained:

“M&S has really pulled it out of the bag this season, there is so much good product to be excited about.
“A brand once known for its ‘frumpy fashion’ that notion is long gone with it now being one of the leading high street stores for womenswear.
“Its handbag range in particular is super strong with them selling 170% vs plan, with lots more designer dupes for just a fraction of the price.
“The brand is now also the #1 for style perceptions, compared to the #3 spot it had last year, this comes from a really strong design team focused on modernising the brand, not only taking into consideration how the pieces look, but how easy they are to wear also.
“Price is also a big factor with you being able to get many good quality pieces all for under £30.
“After having a sneak peak of the upcoming collection there are so many more amazing pieces that are dropping over the next few months to keep your eyes on.
“Think leopard print dresses, colourful co-ords, embroidered boho jackets, plus lots of swimwear and amazing accessories, as well as great wardrobe staples that will last year on year.”

Meanwhile a fourth said: “Love this.”

“How cute is this,” claimed a fifth.

Someone else added: “Beautiful.”

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