Fashion
Gold Hinge brand that went viral on Bama Rush TikTok launches new pastel tennis skirts, bralettes, and spandex shorts
EVER wanted to know what the kids are wearing these days? You’re in luck.
Gold Hinge, a brand that went viral on Bama Rush TikTok, is launching a new line of tennis skirts, bralettes, and shorts.
GoldhingeGold Hinge, a fashion brand that went viral on Bama Rush TikTok, launches their new pastel tennis skirts, bralettes, and spandex shorts[/caption]
Bama Rush, or the University of Alabama’s Greek life rush week, is popular on TikTok for first-hand experiences of the university’s sorority life.
“Rush” week is a recruitment process that includes a series of themed rounds with a variety of social events that prospective members must undergo in order to secure a “bid” from a Greek organization.
While many colleges and universities have rush week and Greek life culture, University of Alabama’s rush week is famous for its intensity.
Bama Rush is a huge deal, since, according to Forbes, more than 36% of the campus is involved in Greek life, and about 2,500 students rush sororities every year.
Sorority hopefuls share videos of themselves dressed to the nines to secure a spot in a house.
Viral TikToks shared by recruitees reveal that their outfits can get expensive — and fast.
One TikToker revealed that her rush outfit totaled to over $5,900, including a Gold Hinge top and skirt, a nearly $2,000 watch, $545 Golden Goose shoes, and several pieces of jewelry (including Dior) worth hundreds each.
Popular content under the Bama Rush hashtag include frequent outfit of the day videos, which millions of people frequent despite having no connection to the university.
Views under the Bama Rush hashtag have totaled to over 3.4 billion.
Teens have quickly flocked to the brands sported in these videos, including Gold Hinge, which has dominated the scene for the last two years, especially with their crowd-favorite tennis skirts.
Gold Hinge began as a small business, started by Katherine Watercutter, out of her home, to a huge success thanks to Bama Rush TikTok.
The brand has released its latest line of tennis skirts in new pastel colorways, as well as sportswear.
Gym-goers and sports fans can grab the $44 workout bralette and in a mauve-y pink, pale lavender, or pastel green.
A matching $54 skort completes the look with built-in shorts and dual pockets.
GoldhingeThe brand is a favorite among University of Alabama’s Greek life hopefuls[/caption]
Those looking for a simpler fit can opt for the $49 spandex shorts.
Looking for something more appropriate for rush week?
Grab yourself a pleated tennis skirt that’s all the rage with rush enthusiasts.
“Amazing skirt even for someone in their 60s! Looks great playing pickleball and tennis,” wrote one happy customer.
“If I could wear these skirts every day I would. So comfy and cute!” said another.
Complete the look with a matching $58 cropped zip up jacket, with a full-zip enclosure and thumbholes for style.
GoldhingeThe brand’s latest line of shorts, bralettes, and tennis skirts come in three pastel colorways[/caption]
EVER wanted to know what the kids are wearing these days? You’re in luck.
Gold Hinge, a brand that went viral on Bama Rush TikTok, is launching a new line of tennis skirts, bralettes, and shorts.
GoldhingeGold Hinge, a fashion brand that went viral on Bama Rush TikTok, launches their new pastel tennis skirts, bralettes, and spandex shorts[/caption]
Bama Rush, or the University of Alabama’s Greek life rush week, is popular on TikTok for first-hand experiences of the university’s sorority life.
“Rush” week is a recruitment process that includes a series of themed rounds with a variety of social events that prospective members must undergo in order to secure a “bid” from a Greek organization.
While many colleges and universities have rush week and Greek life culture, University of Alabama’s rush week is famous for its intensity.
Bama Rush is a huge deal, since, according to Forbes, more than 36% of the campus is involved in Greek life, and about 2,500 students rush sororities every year.
Sorority hopefuls share videos of themselves dressed to the nines to secure a spot in a house.
Viral TikToks shared by recruitees reveal that their outfits can get expensive — and fast.
One TikToker revealed that her rush outfit totaled to over $5,900, including a Gold Hinge top and skirt, a nearly $2,000 watch, $545 Golden Goose shoes, and several pieces of jewelry (including Dior) worth hundreds each.
Popular content under the Bama Rush hashtag include frequent outfit of the day videos, which millions of people frequent despite having no connection to the university.
Views under the Bama Rush hashtag have totaled to over 3.4 billion.
Teens have quickly flocked to the brands sported in these videos, including Gold Hinge, which has dominated the scene for the last two years, especially with their crowd-favorite tennis skirts.
Gold Hinge began as a small business, started by Katherine Watercutter, out of her home, to a huge success thanks to Bama Rush TikTok.
The brand has released its latest line of tennis skirts in new pastel colorways, as well as sportswear.
Gym-goers and sports fans can grab the $44 workout bralette and in a mauve-y pink, pale lavender, or pastel green.
A matching $54 skort completes the look with built-in shorts and dual pockets.
Those looking for a simpler fit can opt for the $49 spandex shorts.
Looking for something more appropriate for rush week?
Grab yourself a pleated tennis skirt that’s all the rage with rush enthusiasts.
“Amazing skirt even for someone in their 60s! Looks great playing pickleball and tennis,” wrote one happy customer.
“If I could wear these skirts every day I would. So comfy and cute!” said another.
Complete the look with a matching $58 cropped zip up jacket, with a full-zip enclosure and thumbholes for style.
GoldhingeThe brand’s latest line of shorts, bralettes, and tennis skirts come in three pastel colorways[/caption]Fashion – Latest Style News And Fabulous Trends | The Sun
