Fashion
I’m Gen Z but think Uggs are hideous and wouldn’t be seen dead in the viral Molly-Mae jacket – fast fashion isn’t trendy
AS autumn creeps in I know my social media feeds will be filled with Ugg Tazz slippers and whatever this year’s Molly-Mae approved jacket turns out to be.
I might be Gen Z – and embrace other autumn traditions like pumpkin spice lattes – but I simply can’t tolerate so-called “trendy” autumn fashion.
“I’m still traumatised by how viral this Zara jacket was in 2022,” says Josie O’BrienInstagram
Fabulous’ Senior Digital Writer is also not a fan of the clunky Ugg boot lookGetty
SuppliedJosie thinks it is horrifying that Brits send 350,000 tonnes of clothing waste to landfills each year[/caption]
I should probably add a caveat: at 26, I’m at the older end of the Gen Z scale which also includes 11-year-olds.
There’s a few reasons for my distaste.
Firstly, I can’t stomach the idea of looking like a carbon copy of every other Gen Z-er.
Due to pressures from social media, most girls my age and younger would rather dress exactly like their peers to avoid judgement from onlookers online.
We’re the social media generation, so what’s cool is cool (as decided by the influencer Gods) and anyone who errs on the side of that risks being shunned.
Last autumn, influencers told us those clunky Ugg Tazz slippers were cool.
Every girl and their dog rushed to nab a pair, despite them being objectively hideous shoes.
And, two years on, I’m still traumatised by the viral Zara biker jacket in a swamp green shade which was dubbed “the Molly-Mae jacket” back in 2022.
I couldn’t even pop to Sainsbury’s without seeing at least five girls wearing it.
It became such a cult piece that re-sellers were flogging the jacket for up to £500 on pre-loved clothes sites – and girls were actually snapping it up for an inflated price.
I couldn’t think of anything more mortifying than heading out and seeing multiple women in the same outfit as me.
Don’t get me wrong, I’ve been reeled into my fair share of fast fashion trends during my university days when I was part of the boob tube and denim skirt brigade.
But anyone in their twenties now should know better.
DE-INFLUENCE YOURSELVES!
I’m well aware that it pays to be on-trend.
I think more women should remember that influencers get paid commission when you buy the cheap tat they’re claiming is “trendy”.
In recent years, we’ve seen people who were once nobodies become millionaires all for promoting over-consumption of fast fashion.
This is something which really ramps up a gear in autumn.
I think more women should remember that influencers get paid commission when you buy the cheap tat they’re claiming is ‘trendy’
Josie O’Brien
A quick scroll on TikTok in October and every other video is guaranteed to be some wannabe-social media star urging their followers to buy this year’s “It girl” jumper made of cheap polyester.
It leaves me feeling exasperated and asking myself: “What’s wrong with wool?!”
A good quality woolly jumper can last you endless winters.
And there’s no excuse in terms of affordability, given charity shops are full of them.
THE HARD TRUTH
But the truth is that Gen Z-ers have an appetite for trendy clothes – and they aren’t fussed if such gear is wrecking the planet.
According to Waste Managed, the world consumes around 92 million tonnes of textiles per year.
The fashion industry accounts for 8.1% of global greenhouse gas emissions and 20% of global water waste – statistics which are fuelled by influencers promoting over-consumption in the name of being “trendy”.
Brits are some of the worst offenders in the world, despite us inhabiting such a tiny island.
GettyAutumn fast fashion is having a devastating impact on our planet[/caption]
In the UK, approximately 350,000 tonnes of clothing waste is sent to landfills each year.
Gen Z has shunned timeless knitwear in favour of scratchy plastic that they bin after one wear just so they can be dressed like their favourite influencers.
British consumers are some of the biggest spenders in the world, too.
The average Brit spends an eye-watering £980.50 on clothes every year. Seems a bit excessive, doesn’t it?
I, for one, am taking a stand.
I’m not too sure what the ‘It’ autumn shoe or must-have winter jumper from TikTok Shop is this year, but I won’t be wearing either.
As soon as it becomes clear, I’ll be muting all talk of it across my social media and scrolling straight past any TikTok videos that start with a desperate: “Guys, you HAVE to get this.”
Climate change explained
Here are the basic facts…
Scientists have lots of evidence to show that the Earth’s climate is rapidly changing due to human activity
Climate change will result in problems like global warming, greater risk of flooding, droughts and regular heatwaves
Each of the last three decades have been hotter than the previous one and 17 of the 18 warmest years on record have happened during the 21stcentury
The Earth only needs to increase by a few degrees for it to spell disaster
The oceans are already warming, polar ice and glaciers are melting, sea levels are rising and we’re seeing more extreme weather events
In 2015, almost all of the world’s nations signed a deal called the Paris Agreement which set out ways in which they could tackle climate change and try to keep temperatures below 2C
AS autumn creeps in I know my social media feeds will be filled with Ugg Tazz slippers and whatever this year’s Molly-Mae approved jacket turns out to be.
I might be Gen Z – and embrace other autumn traditions like pumpkin spice lattes – but I simply can’t tolerate so-called “trendy” autumn fashion.
“I’m still traumatised by how viral this Zara jacket was in 2022,” says Josie O’BrienInstagram
Fabulous’ Senior Digital Writer is also not a fan of the clunky Ugg boot lookGetty
SuppliedJosie thinks it is horrifying that Brits send 350,000 tonnes of clothing waste to landfills each year[/caption]
I should probably add a caveat: at 26, I’m at the older end of the Gen Z scale which also includes 11-year-olds.
There’s a few reasons for my distaste.
Firstly, I can’t stomach the idea of looking like a carbon copy of every other Gen Z-er.
Due to pressures from social media, most girls my age and younger would rather dress exactly like their peers to avoid judgement from onlookers online.
We’re the social media generation, so what’s cool is cool (as decided by the influencer Gods) and anyone who errs on the side of that risks being shunned.
Last autumn, influencers told us those clunky Ugg Tazz slippers were cool.
Every girl and their dog rushed to nab a pair, despite them being objectively hideous shoes.
And, two years on, I’m still traumatised by the viral Zara biker jacket in a swamp green shade which was dubbed “the Molly-Mae jacket” back in 2022.
I couldn’t even pop to Sainsbury’s without seeing at least five girls wearing it.
It became such a cult piece that re-sellers were flogging the jacket for up to £500 on pre-loved clothes sites – and girls were actually snapping it up for an inflated price.
I couldn’t think of anything more mortifying than heading out and seeing multiple women in the same outfit as me.
Don’t get me wrong, I’ve been reeled into my fair share of fast fashion trends during my university days when I was part of the boob tube and denim skirt brigade.
But anyone in their twenties now should know better.
DE-INFLUENCE YOURSELVES!
I’m well aware that it pays to be on-trend.
I think more women should remember that influencers get paid commission when you buy the cheap tat they’re claiming is “trendy”.
In recent years, we’ve seen people who were once nobodies become millionaires all for promoting over-consumption of fast fashion.
This is something which really ramps up a gear in autumn.
I think more women should remember that influencers get paid commission when you buy the cheap tat they’re claiming is ‘trendy’
Josie O’Brien
A quick scroll on TikTok in October and every other video is guaranteed to be some wannabe-social media star urging their followers to buy this year’s “It girl” jumper made of cheap polyester.
It leaves me feeling exasperated and asking myself: “What’s wrong with wool?!”
A good quality woolly jumper can last you endless winters.
And there’s no excuse in terms of affordability, given charity shops are full of them.
THE HARD TRUTH
But the truth is that Gen Z-ers have an appetite for trendy clothes – and they aren’t fussed if such gear is wrecking the planet.
According to Waste Managed, the world consumes around 92 million tonnes of textiles per year.
The fashion industry accounts for 8.1% of global greenhouse gas emissions and 20% of global water waste – statistics which are fuelled by influencers promoting over-consumption in the name of being “trendy”.
Brits are some of the worst offenders in the world, despite us inhabiting such a tiny island.
GettyAutumn fast fashion is having a devastating impact on our planet[/caption]
In the UK, approximately 350,000 tonnes of clothing waste is sent to landfills each year.
Gen Z has shunned timeless knitwear in favour of scratchy plastic that they bin after one wear just so they can be dressed like their favourite influencers.
British consumers are some of the biggest spenders in the world, too.
The average Brit spends an eye-watering £980.50 on clothes every year. Seems a bit excessive, doesn’t it?
I, for one, am taking a stand.
I’m not too sure what the ‘It’ autumn shoe or must-have winter jumper from TikTok Shop is this year, but I won’t be wearing either.
As soon as it becomes clear, I’ll be muting all talk of it across my social media and scrolling straight past any TikTok videos that start with a desperate: “Guys, you HAVE to get this.”
Climate change explained
Here are the basic facts…
Scientists have lots of evidence to show that the Earth’s climate is rapidly changing due to human activity
Climate change will result in problems like global warming, greater risk of flooding, droughts and regular heatwaves
Each of the last three decades have been hotter than the previous one and 17 of the 18 warmest years on record have happened during the 21stcentury
The Earth only needs to increase by a few degrees for it to spell disaster
The oceans are already warming, polar ice and glaciers are melting, sea levels are rising and we’re seeing more extreme weather events
In 2015, almost all of the world’s nations signed a deal called the Paris Agreement which set out ways in which they could tackle climate change and try to keep temperatures below 2C
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