Fabulous High Street Fashion Awards 2024 winners revealed – including best budget store and top kidswear

HERE at Fabulous we love the high street, from bargain buys at supermarkets to trend-led pieces that you can get at the click of a button, there really is something for everyone.

So, this year we decided to celebrate our beloved high street with our all-new Fabulous Fashion Awards.

We reveal Fabulous High Street Fashion Awards 2024 winners

With over half a million votes cast, you told us all about your favourite brands. 

From the best one-stop shop, to your favourite occasion-wear brand and who does customer service well, we covered everything.

So scroll down below to see who you voted as your winners.

All hail your high-street heroes of 2024!

Fabulous High Street Fashion Awards 2024 Winners

BEST HIGH-STREET STORE

Winner Marks & Spencer 

Runner-up Primark

BEST ONE-STOP SHOP

Winner Marks & Spencer

Runner-up Primark

BEST SUSTAINABILITY

Winner Marks & Spencer 

Runner-up Nobody’s Child 

BEST SOCIAL MEDIA

Winner Marks & Spencer

Runner-up John Lewis & Partners  

BEST INCLUSIVITY

Winner Marks & Spencer 

Runner-up Primark

BEST CUSTOMER SERVICE

Winner Marks & Spencer 

Runner-up John Lewis & Partners

BEST CUSTOMER REWARDS

Winner Marks & Spencer 

Runner-up John Lewis & Partners

BEST FOOTWEAR

Winner Marks & Spencer 

Runner-up Deichmann

Why M&S dominates the high-street

By Abby McHale, Deputy Fashion Editor

The past few years have seen big changes for Marks & Spencer.
A store that was once seen as somewhere that your granny shops for her cashmere before heading into the cafe for some lunch, it’s now one of the most popular stores on the high street.
After Maddy Evans formerly of Topshop became womenswear director in 2022 the brand has catapulted into a destination known as much for its fashion as its food. 
Thanks to clever designs from Maddy and her team which at the heart still factor in comfort, functionality and wearability have created a range that cater to all generations. 
The Gen Z Tik Tok generation have given the brand some viral sell outs and yet there are still plenty of options in there for the midlife ladies. 
Plus the brand is getting even more exposure over the next six weeks, with a spot on prime time tv for its new ‘Dress The Nation’ show, seeking out its next big designer. 
Presented by Vernon Kay and AJ Odudu, the show also features a whole range of celebrities including Mel B and Rosie Huntington-Whiteley. 
The brand has really tapped into what its customers want, creating stylish pieces, at a good price point, that can be worn for seasons to come. 
What more can you ask for? 

Jacket, £65, top, £27.50, both M&S Collection at Marks & Spencer; skirt, £99, Autograph at Marks & SpencerMarksandspencer.com

BEST CELEBRITY PARTNERSHIP

Winner Rochelle Humes at Next 

Runner-up Rosie Exclusively for M&S at Marks & Spencer

Jacket, £72, skirt, £38, both Rochelle Humes at NextNext.co.uk

BEST OCCASION WEAR 

Winner Never Fully Dressed 

Runner-up John Lewis & Partners

Shirt, £69, skirt, £89, both Never Fully DressedSupplied by Neverfullydressed.com

BEST FOR BUDGET 

Joint winners Tu Clothing and F&F at Tesco

Runner-up George at Asda 

Coat, £55, jumper, £12.50, jeans, £19.50, all F&F at TescoTesco.com/zones/clothing

Dress, £25, Tu ClothingTuclothing.sainsburys.co.uk

MOST FASHION-FORWARD 

Winner Zara 

Runner-up Marks & Spencer 

Blazer, £109, trousers, £69.99, both ZaraZara.com

BEST ACCESSORIES 

Winner Accessorize 

Runner-up New Look 

Beret, £16, stud stack, £14, flower earrings, £10, hoop earrings, £12, rings, £12 for three, bead necklace, £12, rope necklace, £14, gloves, £22, all AccessorizeAccessorize.co.uk

BEST for KIDSWEAR 

Winner George at Asda 

Runner-up Next

Jacket, £18, hoodie and joggers set, £14, hat, £5, all George at AsdaGeorge.com

BEST ONLINE only

Winner Asos.com

Runner-up Debenhams.com

Jacket, £99, Lioness at Asos.com; T-shirt, £18, jeans, £36, shoes, £32, all ASOS Design at Asos.comAsos.com

Ed’s choice:

BEST FOR ALL THE FAMILY 

Winner Next 

The winner of the best for all the family category is NextNext.co.uk

Man wears: jacket, £220, top, £26, jeans, £28, shoes, £49, all Next. Woman wears: jacket, £80, jeans, £32, shoes, £40, all Next. Boy wears: jacket, £32, top, £22, jeans, £12, shoes, from £21, all Next. Girl wears: jacket, £31, jeans, £13, shoes, £26, all Next.

Why you need to head to the supermarket to snap up fashion finds

By Abby McHale, Deputy Fashion Editor

These days there is more than going to the supermarket just for food. 
Many of them now offer a great selection of clothing for all the family at a really affordable price.
Not only do they tap into the trends, meaning that you can stay stylish on a budget, but they also provide some key pieces that will stay in your wardrobe for years to come. 
Thanks to those on Tik Tok many of the pieces now go viral thanks to the affordable price points, so you often need to hurry fast to make sure you’re getting the pieces that are top of your wish list. 
There aren’t really many other places that offer what supermarket clothing can give you. 
Plus they don’t waver on quality. 
With jeans for £20, trench coats for £40 and a whole range of accessories and lingerie they have definitely become a destination for fashion. 
A lot of these supermarkets also host other brands as well, meaning you’re getting even more choice.