People are only just realising what Tesco’s F&F brand stands for and it’s really not what they expected 

TESCO’S F&F clothing range has taken shoppers by storm but do you know what it stands for?

The supermarket has confirmed the meaning behind the name, and it’s not what shoppers expected.

Facebook/ExtremeCouponingAndBargainsUKDo you know what Tesco’s F&F brand name means?[/caption]

One customer took to X, formerly known as Twitter, and reached out to Tesco directly to explain the name.

Tesco replied: “It used to be called Florence and Fred, although over time it’s just come to be F&F. 

“Hope this helps.”

One shopper shared their surprise, saying: “I thought F&F in Tesco stood for friends and family.”

F&F, or Florence & Fred, launched in Tesco’s UK and Ireland supermarkets in 2001. 

Although it started as a small section in a handful of Tesco stores, it has since expanded to be one of their most well-known ranges.

Coming back online?

It’s understood that the supermarket will be making a big change to its affordable collection for the first time in six years.

According to Drapers, customers will soon be able to order clothes from the F&F range directly through the Tesco website, instead of having to shop in stores.

Shoppers have been reacting to the news and seemed excited about being able to get the latest snug winter coat and cute dresses.

This was previously the case six years ago, but was stopped in 2018.

The publication claimed the clothing range will be go live later this year on the Tesco Marketplace, which was introduced in June.

This features 9,000 products across homeware, toys and DIY.

Fabulous contacted Tesco for comment, and a spokesperson replied: “We’re always looking for ways to improve our online offer for customers and we’ll keep them posted if and when we have anything to share”.

Home F&F range

It’s not just clothes that are in the F&F range.

AlamyTesco confirmed that F&F stands for Florence and Fred[/caption]

F&FF&F, the popular clothing brand available at Tesco, has launched its first ever homeware brand[/caption]

Earlier this month, they also expanded to include their first-ever homeware brand, with items starting from 50p.

The range of over 1,000 items spans plates and glassware, rugs and footstools, bedding, soft furnishings, and decorative accessories.

Items from the new range start at just 50p for a glass tumbler, with plates, mugs and bowls available from just £2.50 and cocktail and wine glasses from just £3.50.

Jan Marchant, chief executive at F&F Home, said: “Fashion now does homeware. Our clothing customers always want to stay ahead of the latest trends and get great value for money, without compromising on quality.

“With this exciting first foray into homeware, we’re really pleased to be able to help deliver this same commitment in the home space, with both statement and staple pieces to work with all-manner of styles and tastes.”

F&FNumerous celebrities have worked with F&F including Kate Ferdinand with her Active collection[/caption]

How has Tesco’s F&F upped its game

By Fabulous’ Fashion Editor Clemmie Fieldsend
ZARA has become a high street staple in recent years thanks to its hot-off-the-catwalk designs and affordable prices.But recently those prices have risen with the brand’s popularity.However, if you are looking for high fashion inspired outfits with low price tags you needn’t drag yourself to your local shops, just head to the supermarket instead.F&F has come a long way from selling a few backs of T-shirts and fluffy dressing gowns and is now a must have shopping destination for thousands.They produce good quality, long lasting and on trend clothes that puts others to shame.F&F is filled with Zara dupes and other looks inspired by our favourite shops that will set you back less than £50 – and you can get them while you pick up your dinner.I for one love F&F denim, it’s durable, fits really well and has all the best silhouettes.So even if you’re not looking for reasonable prices but just want good clothes, get yourself to Tesco.