New Elvis Presley experience is the most eccentric tribute yet-Danni Scott-Entertainment – Metro

A one-of-a-kind Elvis Presley experience is about to launch in the UK, where fans can journey through the legend’s life with the help of AI.

After the success of London’s Abba Voyage, a holographic concert for the beloved band, Elvis Evolution is hoping to bring fans closer than ever to the Burning Love superstar.

Widely regarded as one of the greatest performers of all time, Elvis has been brought back to life using generative artificial intelligence for the immersive exhibit.

The use of AI to resurrect stars has been a controversial topic but this experience has the backing of the Elvis Presley Enterprises and Authentic Brands Group, who are the custodians of the estate.

The King of Rock and Roll died on August 16, 1977, but is still one of the biggest-selling artists of all time with an estimated 500 million records sold worldwide.

Opening in May 2025 at Immerse LDN, organisers used a vast archive of personal photos and home videos from Elvis’ estate to create the 110-minute-long journey.

Elvis Presley’s life will be explored in a whole new way (Picture: ABC)

Elvis Evolution is a 110-minute long immersive experience (Picture: Authentic Brands Group)

AI was used to shine new light on the star’s performances (Picture: Authentic Brands Group)

The ‘next generation tribute’ centres on his unforgettable ’68 Special which is often credited with relaunching his career.

‘Elvis has always been more than just a performer; he represents an era, a cultural shift, and a connection that spans generations,’ said Joel Weinshanker, Managing Partner of Elvis Presley Enterprises.

He added: ‘With Elvis Evolution, we are pushing the boundaries of how his legacy is experienced. Layered Reality’s immersive approach will allow fans to truly step into Elvis’ world and feel the energy and spirit of his music in an unprecedented way.

‘We are excited to bring this new chapter of Elvis’ legacy to life, allowing fans to engage with his iconic music and larger-than-life persona in a deeply personal and interactive format.’

Fans can walk through his life story (Picture: Authentic Brands Group)

And relive his most iconic moments (Picture: Authentic Brands Group)

Layered Reality, the British company behind Elvis Evolution, promise a multi-sensory experience which plays with sight, sound, and even smell.

Cutting-edge technology has been used to enhance iconic performances from the Jailhouse Rock legend as well as remastering songs.

There is also a 1960s American diner experience as well as an All Shook Up After-Party with live music and DJ sets.

The experience opens in London in May 2025 (Picture: Authentic Brands Group)

Personal pictures and videos have been provided by Elvis’ estate (Picture: Authentic Brands Group)

Andrew McGuinness, Founder and CEO of Layered Reality said: ‘Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit and passively receive entertainment – they want to be a part of it.

‘It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers and for those who just love an uplifting night out.’

Mark Benson, President of The Mill, added: ‘We are very excited about our participation alongside Layered Reality in Elvis Evolution, and for The Mill’s outstanding creative and tech talent to once again push the boundaries of what is possible, and deliver an extraordinary, authentic and thrilling theatrical event.’

Elvis Evolution hopes to show a new side of the star (Picture: Authentic Brands Group)

As well as celebrating his life in the spotlight (Picture: Authentic Brands Group)

Tickets go on sale Friday, October 25, with prices starting at £75 for a standard entry including the after-party.

Organisers have stated there will be no dynamic pricing applied in hopes of avoiding any disappointment for fans of the King.

Andrew added: ‘We know demand will be high, but with no dynamic pricing in place, fans who have already waited decades for this moment can feel confident they can get a ticket at the original price. We want the show to be as accessible as possible, without any surprises for those desperate to secure tickets.’

There will also be VIP tickets up for grabs, with the Burning Love package starting at £180 which provides a special seating area, a free photo, and complimentary drinks.

Superfans who really want to splash the cash can purchase the If I Can Dream package, starting at £300 which includes an additional champagne experience and an exclusive poster.

Tickets go on sale on Friday (Picture: Authentic Brands Group)

Prices start from £75 and go up to VIP packages for £300 (Picture: Authentic Brands Group)

Elvis’ music ‘continues to inspire and captivate’ (Picture: Authentic Brands Group)

Damian Norman, the director for Immersive Entertainment & Events of Excel, London added: ‘At Immerse LDN, we are proud to be developing the UK’s first dedicated immersive entertainment district. A cornerstone of our vision is to collaborate with world-leading content creators, which is why we are thrilled to partner with Layered Reality to bring Elvis Evolution to life.

‘With their well-deserved reputation as a market leader in London’s immersive scene and their track record of delivering successful, long-running IP’s Layered Reality is the ideal partner to resurrect one of the best-selling artists in history.

‘The music of Elvis continues to inspire and captivate audiences worldwide, and we couldn’t be more excited to welcome him to Immerse LDN.’

Tickets for Elvis Evolution will go on sale Friday, October 25.

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