Alison Hammond is earning a whopping £195,000 with her lucrative side hustle-Pierra Willix-Entertainment – Metro

This Morning star Alison Hammond is commanding an impressive pay check for her latest project (Picture: Ken McKay/ ITV/ Rex/ Shutterstock)

Alison Hammond is set to rake in a jaw-dropping amount for appearing in a pantomime.

The TV presenter, 49, is already a host on This Morning, The Great British Bake Off and For The Love of Dogs, but is also being kept busy before the end of this year.

Alison is currently appearing in Birmingham Hippodrome’s production of Peter Pan, in which she is playing the Magical Mermaid.

She’s also starring alongside comedian Matt Slack, who plays Smee, while Danny Mac is Captain Hook.

The cast has a mammoth 65 shows this season, however, it’s also proved to be a lucrative side project for Alison, who is reported to be picking up nearly £200,000 for the role.

The Sun has reported she is ‘topping the celeb panto rich list’, earning around £3,000 per show – bringing her total earnings for the full run to £195,000.

She is starring in a pantomime production of Peter Pan (Picture: Birmingham Hippodrome)

Meanwhile, BBC Radio 2 hosts Vernon Kay and Scott Mills are the highest-earning males, with the pair each reported to be earning around £190,000 for their panto appearances.

Vernon is playing Aladdin at Wycombe’s Swan Theatre while Scott is Mayor Mills in Jack and the Beanstalk in Swansea.

Other notable names commanding huge paychecks this festive season include Britain’s Got Talent winner Sydnie Christmas with an £80,000 stint as Fairy Christmas in Sleeping Beauty in Dartford, Kent and reality TV stars Katie Price and Kerry Katona, who are both earning £50,000 for their Ugly Sister roles in Cinderella in Northwich, Cheshire.

A source also told the publication that while panto might be ‘all fun and games for the audiences’, behind the scenes it was ‘dog eat dog’.

Alison also currently co-hosts Channel 4’s Great British Bake Off (Picture: Channel 4/ Love Productions/ Mark Bourdillon/ PA Wire)

‘Agents are notoriously particular about where their client’s name is on the poster and how big the font is as it reflects the earnings. Industry wide it’s known if you’re in the top left you are the highest paid star,’ they said.

Earlier this year The Mirror reported Alison’s net worth was around £1-4 million and that she earned around £600,000 for co-hosting ITV’s flagship breakfast programme.

After appearing on Big Brother in 2002, Alison went on to compete on other reality shows including I’m A Celebrity…Get Me Out of Here!, Strictly Come Dancing and Celebrity MasterChef.

She’s also kept busy fronting For the Love of Dogs with Alison Hammond (Picture: ITV/ Shutterstock)

As an actress she’s also been seen in Palace Hill, Doctors and The Dumping Ground.

However, in 2007 she was struggling so badly financially she couldn’t pay her mortgage and with little TV work, was working at a hairdresser’s salon.

In the interview with The Observer earlier this year, Alison also broke down and shared: ‘It’s not all good all of the time. But I was all right, you know? That’s television, it’s fickle and it’s part of my journey, part of my power.’

She went on to say that no matter what happened with her TV work she knew she would be ok and could find a way to support herself.

Metro has contacted representatives for Alison Hammond for comment.

This Morning airs weekdays at 10am on ITV1. The Great British Bake Off is streaming on Channel 4.

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