Fashion
Fashion influencers utterly savaged for Shein factory trip in China – with one surprised staff ‘weren’t even sweating’
A GROUP of influencers are facing furious backlash after documenting a trip to one of Shein’s factories in China – with one saying was surprised that the staff “weren’t even sweating”.
Eco-conscious fashion fans criticised their lack of addressing the fast fashion label’s history of labour abuse allegations.
Influencer Dani Carbonari was among those blasted for the press tripInstagram
According to Dani, workers in the factory were “very surprised by all the rumours that have been spread” about SheinInstagram/danidmc
Dani Carbonari, who has faced the most criticism, dubbed herself an “investigative journalist” when posting a glowing review of the press trip.
Better known as Dani DMC online, the influencer was flown to Guangzhou to visit one of Shein’s main facilities and post about it on her social media channels while sporting its clothes.
The 30-year-old defended the fast fashion giant against reports that it doesn’t treat its workers fairly and called the factory “beautiful to see first hand”.
The reviews were posted on her Instagram and TikTok pages, which have a collective 778k followers.
“Getting to see the whole process of Shein clothing [being made] from beginning to end with my own two eyes was so important for me,” she said in one of the now-deleted videos.
“Shein is such a developed and complex company. It was so beautiful to see first hand.”
Her videos spanned from promoting clothes from the fast fashion label to clips showing workers sewing clothes inside the factory.
Dani claimed to have interviewed a female worker who was supposedly “very surprised by all the rumours that have been spread” about Shein’s ethics and working conditions.
“I was able to interview a woman who works in the fabric cutting department,” she said. “And you know me, I’m an investigative journalist, so I asked her all of our questions.
“She answered them honestly and authentically.”
The factory trip has sparked backlash across social media platforms and in Dani’s comment sections, forcing her to delete her promo videos and upload a 12-minute apology video.
She produced a total of six TikTok videos and three Instagram posts documenting her time in China with the brand.
Another influencer on the trip, Destene Sudduth, said she was surprised to see that workers “weren’t even sweating”.
“When I asked them questions like, ‘What does your work week look like?’, most of them work eight to six and their commute is 10 to 15 minutes, just like normal,” she said in an Instagram video.
“I expected this facility to be filled with people slaving away.
“I was pleasantly surprised that most things were robotic.
“Everybody was just working like normal.
“They weren’t even sweating.”
With a whopping 29 million Instagram followers and a huge worldwide fast fashion market share, Shein has a mammoth fanbase thanks to its low prices – with tops being sold for as little as 70p.
But the retail giant has faced allegations of environmental harm and abusive labour practices.
People have theorised that the corporation opened its doors to influencers in a bid for a cleaner public image.
Shein has been approached for comment.
Fashion influencers were shown how garments are made in one of Shein’s factoriesInstagram
The group beamed for pictures inside the factoryJam Press Vid
A GROUP of influencers are facing furious backlash after documenting a trip to one of Shein’s factories in China – with one saying was surprised that the staff “weren’t even sweating”.
Eco-conscious fashion fans criticised their lack of addressing the fast fashion label’s history of labour abuse allegations.
Influencer Dani Carbonari was among those blasted for the press tripInstagram
According to Dani, workers in the factory were “very surprised by all the rumours that have been spread” about SheinInstagram/danidmc
Dani Carbonari, who has faced the most criticism, dubbed herself an “investigative journalist” when posting a glowing review of the press trip.
Better known as Dani DMC online, the influencer was flown to Guangzhou to visit one of Shein’s main facilities and post about it on her social media channels while sporting its clothes.
The 30-year-old defended the fast fashion giant against reports that it doesn’t treat its workers fairly and called the factory “beautiful to see first hand”.
The reviews were posted on her Instagram and TikTok pages, which have a collective 778k followers.
“Getting to see the whole process of Shein clothing [being made] from beginning to end with my own two eyes was so important for me,” she said in one of the now-deleted videos.
“Shein is such a developed and complex company. It was so beautiful to see first hand.”
Her videos spanned from promoting clothes from the fast fashion label to clips showing workers sewing clothes inside the factory.
Dani claimed to have interviewed a female worker who was supposedly “very surprised by all the rumours that have been spread” about Shein’s ethics and working conditions.
“I was able to interview a woman who works in the fabric cutting department,” she said. “And you know me, I’m an investigative journalist, so I asked her all of our questions.
“She answered them honestly and authentically.”
The factory trip has sparked backlash across social media platforms and in Dani’s comment sections, forcing her to delete her promo videos and upload a 12-minute apology video.
She produced a total of six TikTok videos and three Instagram posts documenting her time in China with the brand.
Another influencer on the trip, Destene Sudduth, said she was surprised to see that workers “weren’t even sweating”.
“When I asked them questions like, ‘What does your work week look like?’, most of them work eight to six and their commute is 10 to 15 minutes, just like normal,” she said in an Instagram video.
“I expected this facility to be filled with people slaving away.
“I was pleasantly surprised that most things were robotic.
“Everybody was just working like normal.
“They weren’t even sweating.”
With a whopping 29 million Instagram followers and a huge worldwide fast fashion market share, Shein has a mammoth fanbase thanks to its low prices – with tops being sold for as little as 70p.
But the retail giant has faced allegations of environmental harm and abusive labour practices.
People have theorised that the corporation opened its doors to influencers in a bid for a cleaner public image.
Shein has been approached for comment.
Fashion influencers were shown how garments are made in one of Shein’s factoriesInstagram
The group beamed for pictures inside the factoryJam Press VidFashion – latest style news and Fabulous trends | The Sun
