The Keen, the Concerned, the Content: the three groups anticipating the return of normal life post-Covid

The UK population is made up of three distinct groups, each with different levels of concern and eagerness about going back to normal life after the Covid-19 pandemic, a new study has found. The study was carried out by King’s College London, the University of Bristol and the NIHR Health Protection Research Unit in Emergency Preparedness and Response, and is based on Ipsos MORI survey data.