Kris Jenner following daughters’ footsteps as she eyes up taking beauty industry by storm

Kris Jenner is said to be following in the footsteps of her daughters by setting her sights on taking the beauty industry by storm.

According to reports, the 65-year-old momager has filed a number of trademarks to secure the rights to names for proposed beauty and skincare lines, including Kris Jenner Beauty, Kris Jenner Skin and Kris Jenner Skincare.

TMZ claim Kris is ‘looking to use her name on a wide range of products for hair, skin, nails and eyes, plus cosmetics and fragrances.’

Kris’ daughters already have huge ties to the industry, with Kylie’s make-up brand Kylie Cosmetics helping her top Forbes’ list of the world’s highest paid celebrities in 2020.

Meanwhile, Kim has her range KKW Beauty, which was launched in 2017.

Last month, Kim completed the sale of her KKW Beauty share to Coty for $200million (£146million).

The new venture comes just months after it was announced that Keeping Up With The Kardashians is coming to an end after 14 years.

‘After what will be 14 years, 20 seasons, hundreds of episodes and numerous spin-off shows, we are beyond grateful to all of you who’ve watched us for all of these years – through the good times, the bad times, the happiness, the tears, and the many relationships and children,’ Kim announced in a statement last September.

‘We’ll forever cherish the wonderful memories and countless people we’ve met along the way.’

In October, Kris blamed social media for ending Keeping Up.

‘When we first started, there was no Instagram or Snapchat or other social media platforms,’ she said.

‘The world has changed. Now there are so many, the viewer doesn’t have to wait three or four months to see an episode.

‘We can give them all of the information anyone would ever want to know in real time.’

Metro.co.uk has contacted Kris’ rep for comment.

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